Amazon AMC audience targeting ranked from S to D tier to improve ad performance and results
This video breaks down Amazon Marketing Cloud (AMC) audiences and how they perform. Noah Wickham reviews retargeting, new-to-brand, and high-value audience segments. Viewers will see which audiences are worth using for Amazon ads and which ones are not effective.
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#AmazonAds #AmazonDSP #EcommerceMarketing #AmazonFBA #AmazonStrategy
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Timestamps
00:00 - AMC audiences overview and tier list intro
00:28 - Prime Video audience and sponsored TV relevance
01:22 - Ready to upgrade audience explained
02:05 - High value audience targeting strategy
02:51 - Optimal frequency and retargeting limits
04:09 - Custom audience with AI review
05:06 - List and registry audience value
05:42 - DSP campaign retargeting audiences
07:09 - Add to cart but no purchase (top retargeting)
08:05 - New to brand high value customers
08:56 - Frequently exposed audience analysis
09:38 - Fire TV and lookalike audiences
10:10 - Multiple detail page views retargeting
10:55 - Clicked ads but did not purchase
12:01 - Sponsored keyword audience targeting
12:45 - Seasonal and off Amazon engagement
13:39 - Subscribe and save audience strategy
14:47 - Sponsored ads exposure audience
14:58 - Brand store visitors retargeting
15:28 - Accessories and product pairing audiences
15:56 - Final rankings and closing thoughts
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