Q with Tom Power

Terry O’Reilly: How he became Canada’s king of advertising

Feb 5, 2025
Terry O'Reilly, the insightful host of CBC's "Under the Influence", shares his fascinating journey from childhood to becoming a titan in advertising. He reflects on his early media experiences and the rejections that fueled his passion. O'Reilly discusses the birth of his radio show, born from a casual night out, and explores innovative strategies that helped revive unexpected brands, like a group of nuns. He also delves into the thrilling evolution of advertising, especially in the age of social media, highlighting the artistry behind iconic commercials.
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ANECDOTE

Advertising Inspiration

  • While studying radio and television, Terry O’Reilly found advertising guest speakers inspiring.
  • This led him to decide to pursue advertising copywriting as a career.
ANECDOTE

Persistence and Radio

  • Despite receiving 61 rejections, Terry O’Reilly persisted.
  • He took a radio copywriting job and discovered a love for radio, changing his career trajectory.
ANECDOTE

Radio Advertising Success

  • Terry O’Reilly excelled in radio advertising at his advertising agency job.
  • Other writers often avoided radio, allowing him to showcase his talent and win radio awards.
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