AI Snips
Chapters
Transcript
Episode notes
Removing Friction
- Remove unnecessary friction for potential clients by making content easily accessible.
- Reduce barriers to entry, especially for those unfamiliar with your firm.
Data Utilization
- If you're not using the collected data, don't gate your content.
- Gating content without utilizing the data is pointless and creates unnecessary friction.
Open Access Motivation
- Sharing content openly creates a sense of wider access.
- David C. Baker finds motivation in knowing his content is immediately available to everyone.