Big Take

Where’s the Beef? Inside the Fragile Cattle Market

6 snips
Feb 17, 2026
Casey Schurler, a fifth-generation Oklahoma cattle rancher running ReFarm, reflects on family ranching under high costs and a shrinking herd. Enda Curran, a Bloomberg commodities reporter, breaks down rising beef prices and supply-chain pressures. They discuss herd declines, drought and disease, production and processing strains, and policy moves like imports and antitrust probes.
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ANECDOTE

Fifth-Generation Rancher Feeling the Squeeze

  • Casey Schurler describes running a fifth-generation ranch and feeling squeezed despite high retail beef prices.
  • She says inflationary costs and volatility make running a profitable ranch increasingly difficult.
INSIGHT

Multiple Forces Shrinking Beef Supply

  • U.S. beef prices rose due to a shrinking herd, drought, rising production costs, and disease threats.
  • Those overlapping factors are limiting supply while demand stays strong, keeping prices high.
INSIGHT

Beef Supply Is Slow To Expand

  • The cattle production cycle is long: about four years before a bred heifer adds meaningful supply.
  • That biology makes beef supply slow to respond, so policy or market fixes take years to ease prices.
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