Growth In Reverse: Newsletter & Email Growth $9M with 50k subscribers: Sam Vander Wielen's 7-figure newsletter funnel [REPLAY]
37 snips
Apr 15, 2026 
Sam Vander Wielen, a lawyer-turned-creator who built a 50k-subscriber newsletter and sold $9M+ in legal templates, joins to walk through her funnel playbook. She covers list-first growth, evergreen webinar funnels, using discovery calls for product ideas, quarterly list hygiene, and turning newsletter momentum into a book deal. Expect practical growth tactics and small-team ops.
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Evergreen Webinar Scales Under Constraints
- Evergreen webinars can be more practical than live launches when life constraints are high.
- Sam recorded a webinar in 2019 to keep selling while caring for her sick father and it reached 350,000 signups over time.
Use Ads To Feed An Email Funnel
- Use paid ads mainly for list building, not direct sales: run opt-in ads to freebies/webinars then retarget with sales ads.
- Sam runs ~80% lead-gen ads, tags users into nurture flows, then serves sales ads for the Ultimate Bundle.
Funnel Opt-Ins Into One Nurture
- Funnel all opt-ins into a single nurture sequence rather than separate nurtures per freebie to avoid overlap and complexity.
- Sam sends one delivery email per opt-in then funnels subscribers into a shared nurture flow to simplify tagging and messaging.
