Seth Ratner with East Hills Instruments

Scott Mackenzie promotes Wildcat Generation's unmatched power generation expertise on the Industrial Talk Podcast. Seth Ratner from East Hill Instruments discusses his journey of promoting his company through an RV tour, emphasizing the importance of storytelling in business. Seth's company manufactures handheld test and measurement equipment for pressure and vacuum, highlighting their unique auto-ranging technology that eliminates the need for multiple devices. Despite challenges from large distributors, Seth's direct approach and innovative products are gaining traction. He encourages proactive asset maintenance and offers his contact details for further engagement.

Outline

Introduction to Wildcat Generation and Industrial Talk Podcast

• Scott reiterates the importance of celebrating industry professionals and introduces Seth Ratner from East Hill Instruments, who is sharing his journey of promoting his company through an RV tour.
• Scott praises Seth for his efforts in telling his story and emphasizes the importance of companies telling their stories to connect with their audience.

Seth Ratner's Journey and the Importance of Storytelling

• Scott discusses the significance of storytelling in today's fast-paced technology landscape, urging companies to find their voice and connect with their audience.
• Scott offers support and resources to help companies create content and tell their stories, emphasizing the importance of human connection in building trust.
• Scott introduces Seth Ratner, who is on the road promoting his company, and highlights the value of Seth's approach in creating a personal connection with his audience.
• Seth Ratner, expresses his gratitude for being on the show and shares his background, including his family and career in the gas and oil industry.

Background of East Hill Instruments and Testing Equipment

• Seth Ratner provides a brief history of East Hill Instruments, mentioning its origins in East Hills, Long Island, and its current location in Westbury, Long Island.
• Seth explains the focus of East Hill Instruments on handheld test and measurement equipment for gas, oil, nuclear, pharmaceutical, and wastewater treatment industries.
• Seth describes the specific equipment they manufacture, including pressure and vacuum measurement tools, and their unique features like ergonomic design and patented technologies.
• Scott, who works with various testing equipment companies, asks for clarification on the specific focus of East Hill Instruments, and Seth explains their niche in pressure and vacuum measurement.

Details of East Hill Instruments' Products and Solutions

• Seth explains the two main components of their solution: a portable source of pressure or vacuum and a digital gage that auto-ranges and auto-calibrates.
• Seth highlights the advanced features of their digital gage, such as high-resolution color screens, rechargeable batteries, and data logging capabilities.
• Seth discusses the importance of metrology and calibration work, emphasizing the need for patience, methodical approach, and attention to detail.
• Seth explains how their equipment helps technicians verify the accuracy of pressure and vacuum measurements, and the importance of maintaining equipment within specification.

Challenges and Opportunities in the Industry

• Seth shares the challenges his company faces, including competition from large corporations and the difficulty of gaining access to large distributors.
• Seth describes his strategy of going direct to customers and launching a reality show called "On Site and Off the Grid" to promote his products and educate the industry.
• Seth discusses the positive feedback he has received from customers and the importance of shedding light on the industry and its critical role in keeping the world running.
• Seth emphasizes the need for proactive insights into the health of assets and the importance of efficient and reliable tools for maintenance professionals.

Conclusion and Contact Information

• Seth provides details about his current road trip and the locations he will be visiting, encouraging listeners to reach out and share their experiences.
• Seth shares contact information for East Hill Instruments, including their website, YouTube channel, and LinkedIn profile, inviting listeners to connect and learn more about their products.
• Scott wraps up the conversation, expressing admiration for Seth's journey and emphasizing the importance of storytelling for companies in the industry.
• Scott encourages listeners to reach out to Seth and take advantage of the resources available on the Industrial Talk Podcast to tell their own stories and connect with their audience.