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Creative Genius
- Mendes' driver recommended an Elizabeth Gilbert masterclass about a 'creative genius'.
- Inspired, Mendes applied this concept in a studio, letting go of control and allowing the music to flow.
Subconscious Creativity
- Mendes shifted from being 80% in his head to a more subconscious creative process.
- He realized that pre-conceived notions of the end result can hinder creativity.
Process Over Result
- Mendes discusses the addictive nature of early success and the importance of enjoying the process.
- Focusing on the end result leads to fleeting rewards, missing the beauty of the creative journey.