Unseen Unknown 15: The Profound Human Connection of Micro-Communities, Participatory Economies and Good Old Customer Service
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Aug 13, 2020 In this engaging conversation, Ty Givens, a customer experience strategist and founder of The Workforce Pro, shares insights on fostering authentic human connections in business. He delves into the participatory economy, highlighting how brands can engage customers in meaningful ways. Ty explains that true customer happiness goes beyond mere satisfaction, emphasizing the need for empathy and emotional connections. He also discusses strategies for turning negative interactions into loyalty, showcasing the profound impact of listening and community on brand success.
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Substack vs. Medium
- Substack prioritizes creators, while Medium focuses on content.
- This difference reflects a shift towards creator-centric platforms and personalized subscriptions.
ARFA's Collaborative Model
- Brands like ARFA prioritize customer collaboration by sharing profits with co-creators.
- This fosters a participatory model where customers actively contribute to product development.
Audience-First Approach
- Founders should prioritize building authentic audiences before products.
- This approach leverages existing affinity to drive product development and overcome attention economy challenges.