
Markets Outlook Why Kevin O'Leary Is Betting Millions on Sports Cards While Declaring the NFT Market Dead | Markets Outlook
Sep 4, 2025
Kevin O'Leary, Chairman of O'Leary Ventures and Shark Tank's Mr. Wonderful, shares his bold investment choices, including a jaw-dropping $13 million spend on sports cards. He argues that while NFTs may be a 'fad,' the tokenization of high-value physical assets holds promise. O'Leary discusses his shift to earning yield from BTC and ETH, rather than fixating on daily price fluctuations. He emphasizes the evolving landscape of crypto, regulatory changes, and the exciting future of alternative asset investments.
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Earn Yield On Core Crypto
- Do seek yield strategies on core BTC and ETH holdings rather than only chasing price appreciation.
- Use wrapping, staking or other yield methods to generate monthly distributions from crypto assets.
BTC And ETH Capture The Market
- Owning BTC and ETH captures most crypto market exposure, about 90% of volatility.
- Concentrating on these two simplifies portfolio construction and risk management.
Invest In Crypto Infrastructure
- Do own crypto infrastructure like miners and regulated exchanges to earn returns independent of token price moves.
- Structure allocations: about 20% to the sector and no more than 5% in any single token, per O'Leary's approach.

