Coffee With Cole: The Digital Writing Podcast

10 Lessons from Selling $10M of Digital Products

48 snips
Jul 16, 2024
Learn about the journey of achieving $10M in sales through digital products. Debunk the myth of passive income and discuss pricing strategies. Discover key takeaways like focusing on outcomes, challenges of monthly memberships, and addressing customer preferences. Dive into writing and digital business insights in a casual coffee chat-style format.
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INSIGHT

No Passive Income

  • Info products aren't passive income; active promotion is crucial for sustained sales.
  • Cole's book sales are driven by continuous mentions in other products and social media.
INSIGHT

Not all business models are created equal

  • Different digital product business models have different pricing structures.
  • Consider price anchoring and customer expectations when choosing a product type.
ADVICE

Pricing Tiers

  • Price online courses in three tiers: impulse buy (under $350), experience (350-$1000), and training (3000-$10,000+).
  • Tailor content and experience to justify the chosen price tier.
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