158: Jason Fried - A Different Perspective

Often in business, we can find ourselves battling with different advice. We hear one thing works and then we hear the exact opposite. We're left wondering who to believe. What advice do we follow? Our guest, today in a lot of ways, has a very different perspective on being in business. In many ways, you'll hear there's no one right way.

Jason Fried is the co-founder of Basecamp, a privately-held Chicago-based company committed to building the best web-based tools possible with the least number of features necessary. Basecamp software provides you with a place to work and a way to work. Basecamp products do less than the competition -- intentionally!

Their weblog, Signal vs. Noise, is read by over 100,000 people every day. Jason is the co-author of several business books including ReWork, Remote, and Getting Real. He believes in the value and beauty of the basics. Elegance, respect for people's desire to simply get stuff done, and the honest ease of use are the hallmarks of Basecamp.

Highlights - Having a clear point-of-view Figure out what not to do Solving your own problems first Staying in business or "failing fast."