The Morning Brief Corner Office Conversation with Gunjan Soni, Country Managing Director, Youtube India.
Oct 13, 2025
Gunjan Soni, Country Managing Director of YouTube India, oversees a vibrant creator ecosystem in the country's fastest-growing market. She discusses the explosive rise of Shorts and the role of connected TVs in storytelling. Gunjan highlights how Indian creators are evolving into entrepreneurs, building trust and community through relatable content. They also tackle challenges like algorithm myths, creator burnout, and the impact of AI on content. Plus, she reveals insights into YouTube's diverse monetization models, showcasing the platform's potential for profitability.
AI Snips
Chapters
Transcript
Episode notes
From Bus Driver To 50M Subscribers
- Gunjan shares Viju's rise from bus driver and carpenter to the first Asian creator with 50 million subscribers.
- She contrasts this with international collaborations like Mio Japan who studied Hindi and connects cultures via content.
Invest Time To Build Fandom
- Build a trusted community by investing time and keeping a consistent voice over years.
- Read comments, create IPs, and experiment with formats like collectives and short form to grow fandom.
Language And AI Multiply Reach
- Linguistic diversity and tools like audio dubbing expand reach across India on the same channel.
- Gen AI helps creators be more productive and craft content for different audiences faster.