Novel Marketing My Worst Takes & Mistakes Over 500 Episodes
14 snips
Apr 29, 2026 A reflective celebration that counts five hundred shows and a big giveaway. The storyteller revisits platform collapses like Google+ and shifting Facebook rules. He confesses long-held bad advice—from podcast mic picks to trusting free social networks. There are lessons on mailing tools, blogging for novelists, marketing personas, and a candid turn toward health and team gratitude.
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Stop Expecting Organic Reach From Facebook Pages
- Don't treat Facebook pages as a free, reliable distribution channel; algorithm changes drastically reduced organic reach and made paid ads the primary option.
- Thomas taught EdgeRank tactics, but Facebook's shift to ML prioritized time-on-site and ad revenue, killing free reach.
Pay For Platforms To Preserve Ownership
- Free social platforms equate to digital sharecropping: when a service is free you are the product and your work can be deleted or monetized by the company.
- Thomas urges authors to pay for and own websites and email lists to preserve autonomy.
Switch Email Providers From MailChimp
- Move off MailChimp and choose a modern email provider; MailChimp's private equity and Intuit changes made it worse and pricier.
- Thomas recommends alternatives like Kit or MailerLite and notes Kit's free plan up to 10,000 subscribers.
