Uncommon Couch 020: What Is SEO and How To Use It To Grow Your Private Practice with Melissa McGraw
If you want to reach more of YOUR people, then you want to know how to optimize your content for search. What I am referring to is SEO, or search engine optimization and in this episode, I was joined by Melissa McGraw of the Creative Potential.
Melissa explains what SEO is and why you need it, especially if you want clients to be able to find your business on a local level.
She gives so much insight into how you can figure out where your SEO is right now and how to improve your ranking on search engines like Google.
You'll learn how to use blog content to boost your rankings, why you should repurpose your content and what things may actually be hindering your rankings on search engines.
What you'll find in this episode:
- What Melissa does to help get her clients get found online
- What SEO is and why you need it
- How you can figure out if you need SEO help
- What it means to rank on Google
- How to get found using SEO by thinking about how your customers search
- Tips on what you can do to boost your SEO
- Why you should create blog content
- How to repurpose your content efficiently
- What made Melissa passionate about SEO
- Why she doesn't suggest purchasing backlinks
- Why you want to compress images
About Melissa:Melissa is the Founder of the Creative Potential, an SEO consulting company that helps
service and product-based entrepreneurs get their businesses found online. When she
isn't diving into keyword research, you can find this former NYC fashion industry veteran
enjoying life in her new hometown of Saratoga Springs, NY where she resides with her
husband.
Connect with Melissa:
Links mentioned:
SEO Your Site Now Facebook Group
Learn more:
The Uncommon Couch is the place for therapists and coaches who want to take their practice on the road less traveled. If you enjoyed this show, make sure to subscribe to the podcast so you'll never miss an episode. Want to get to know me more? Find out more about me on my website or by following along on Facebook or Instagram!