The Koerner Office - Business Ideas and Deep Dives with Chris Koerner Porch Pumpkin Profits: Behind the Scenes with the Industry’s Founder. Ep #073
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Oct 2, 2024 
Heather Torres, founder of Porch Pumpkins, shares her journey of creating a thriving business focused on decorating porches with pumpkins. She discusses her innovative marketing strategies, emphasizing the role of social media and community engagement. Heather dives into financial insights, revealing profit margins and customer demographics. She also addresses challenges like scaling the business during economic fluctuations and navigating competition. Exciting future plans and sustainable practices round out this captivating conversation!
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From Instagram to Business
- Porch Pumpkins started with an Instagram post and grew through word-of-mouth marketing among friends.
- An influencer with 80,000 followers shared the business, leading to orders from strangers.
Mom-Powered Business
- Heather recognized the potential to empower stay-at-home moms with flexible work opportunities.
- She designed Porch Pumpkins' business model to accommodate moms' schedules.
Scaling with Technology
- In the first year, Heather tracked orders in a hot pink notebook and invoiced manually with her husband.
- Implementing a website streamlined order management and allowed for pre-orders and better logistics.