Scaling DevTools Studying Lee Robinson, Cursor's new VP of Developer experience
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Sep 5, 2025 Discover how Lee Robinson scaled the Next.js community to over 1.3 million developers while leading Vercel to impressive revenue. Dive into the art of crafting high-quality documentation that speaks to all skill levels. Explore effective community engagement, the importance of feedback, and how to build trust with developers. Learn why humility and clear communication are essential in product development and find out how honest marketing beats buzzword jargon in gaining developer confidence.
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Ship Real-World Demos
- Build demos that show real-world usage and problems, not just hello-world examples.
- Real apps reveal real problems and teach developers how the product works in production.
Product-As-Marketing
- Developer marketing works best when it teaches how the product was built and the implementation choices made.
- The product itself becomes the most compelling form of marketing.
Protect Developer Trust
- Build and retain trust by being ruthless with content quality and avoiding buzzwords or over-promises.
- Let DevRel veto marketing BS and under-promise, over-deliver with your product.