99% Invisible Articles of Interest: American Ivy
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Nov 2, 2022 Delve into the fascinating world of Ivy League fashion and its cultural significance. Discover how trend forecasting shapes the fashion industry and consumer choices, distinguishing between fads and enduring styles. Uncover the evolution of Ivy style as depicted in 'Take Ivy,' and its ties to class divisions in America. Explore clothing as a form of identity and collective expression, revealing how societal changes influence fashion trends over time. This captivating journey highlights Ivy League aesthetics as both a symbol of wealth and a statement of individuality.
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Trend Fatigue
- Rachel Tashjian expresses fatigue with discussing trends, finding them manufactured and meaningless.
- She highlights the abundance of trends and their often arbitrary nature.
Counter-Trends
- Trends often come with counter-trends, opposing reactions to the same circumstances.
- This explains the simultaneous existence of minimalism and consumerism or connectivity and the desire to disconnect.
Take Ivy
- Menswear buyer Peter references "Take Ivy," a 1965 book about Ivy League style.
- The book captures a specific aesthetic, a mix of dressing down and effortless cool.
