192. Follow the Eyeballs: Integrated Media Planning + AI for programmatic Traders with Dominique Robinson

In this episode of Programmatic Digest, Hélène sits down with Dominique Robinson, an integrated media planner at Luquire, for an insightful conversation on how media planning is evolving in today's programmatic-first world.

Dominique shares his personal journey into advertising, from early inspiration through marketing and design to building integrated media strategies that blend traditional channels like broadcast with digital and programmatic media across streaming, social, and online platforms.

Together, they break down what "integrated media planning" really looks like inside an agency — including how teams collaborate across departments, develop strategic client briefs, define audiences, and build media plans that align with both business goals and consumer behavior.

Dominique also explains how tools like Resonate help planners create detailed audience profiles and uncover where target consumers are most engaged — supporting the philosophy of truly "following the eyeballs" across channels.

The episode wraps with a thoughtful discussion on the role of AI in advertising, how teams are using tools like ChatGPT for idea generation and validation, and why human expertise and foundational planning skills remain critical as the industry shifts toward automation.

✨ And don't miss the YouTube vodcast version of this episode, where Hélène shares a live demo of the agentic DSP technology mentioned in the conversation — showing what the future of AI-powered media buying could look like in practice.

🧠 About Us:

We help historically excluded individuals break into programmatic media buying and land jobs they love. Through our Reach and Frequency® program, coaching, and community, we make learning programmatic clear, practical, and welcoming.

Our mission is simple: DSP access and education should be for everyone, not just a few. That's why we teach new talent and support independent agencies and brands through my work at Infillion (MediaMath), helping more people access the MediaMath DSP.

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⏱ Timestamps:

• [00:00] – Guest introduction and career origins.

• [07:45] – Defining integrated media planning and channel management.

• [11:50] – The strategy mindset: Case study on travel and tourism goals.

• [19:40] – Audience research using the Resonate tool.

• [25:35] – The "full-frontal" approach to planning and reporting.

• [36:20] – Leveraging AI and ChatGPT for plan validation.

• [43:00] – Agentic AI with the Infillion platform and streamlining the trader workflow.

• [47:15] – The impact of AI on junior talent and fundamental knowledge.

• [53:10] – Closing wisdom: "You are your greatest resource".

👤 Meet Our Guest:

Dominique Robinson – Integrated Media Supervisor at Luquire 📎 Connect on LinkedIn: https://www.linkedin.com/in/dominiquelamontrobinson/

💻 Meet The Team:

Hélène Parker – Chief Programmatic Coach 🌐 heleneparker.com🔗 LinkedIn

Manuela Cortes – Co-Host, Programmatic Digest en Español 🔗 LinkedIn

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