Yocelin Reynoso-Prado, Branch Manager of the L.A. Division at SouthWest Landscape and a 2025 Lawn & Landscape Employee of the Year finalist, joins the show to discuss her rapid rise in the industry and her focus on operational due diligence in landscaping. Coming from a background in medical billing and finance, Yocelin brings a unique perspective to field operations, emphasizing proactive communication and the power of being a “partner” rather than just a vendor to property managers. She details her journey with AI, from initial skepticism to using it as a “teammate” for reporting and sales analysis, and offers profound advice for women looking to claim their authority and lead with compassion in the trades.

Join us as we discuss:

[3:08] What separates great landscaping leaders from the rest of the field
[7:29] How Southwest is using AI in their day-to-day workflows
[12:22] Why transparent communication is the key to long-term success
[16:20] Advice to women seeking leadership roles in the landscaping industry

Check out these resources we mentioned during the podcast:

Lawn & Landscape 2025 Employee of the Year Winners

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How to Humanize AI and Automation in Your Landscaping Business