INspired INsider Podcast Creative Marketing with Ian Stanley Founder of Fixt Water
Today we have Ian Stanley who is a top direct response marketer. He has written email copy for large seven and eight figure companies with email lists topping 1.2 million subscribers.
Ian is the founder of Fixt Water and is on a mission to change people's lives by providing drinkable water, no matter the condition. He even has a disgusting video where he collected water with mud and waste and then drinks it after being filtered by a Fixt water pitcher.
Here's a glimpse of what you'll learn:- [0:55] Jeremy introduces his guest, Ian Stanley.
- [3:30] Why is Ian so confidant that his product works?
- [8:40] How did Ian come across the technology that makes his product work?
- [10:15] What got Ian involved with water filters?
- [17:00] What worked and didn't work when Ian started selling filters and writing copy?
- [28:55] The components of success.
- [37:30] Ian's influences in direct sales.
- [40:00] Earning your customers trust.
- [48:30] Ian talks about marketing his water filters.
- [57:30] Tactics & techniques. Principles & strategies. Ian talks about his showerhead.
- [1:07:00] What is taking Ian longer with this product to see the success he is use to?
- [1:18:00] What did Ian want to do when he was growing up?
- [1:22:00] An event that changed Ian's life and fueled his passion to help save lives.
- [1:24:00] How to connect with Ian.
What does creative marketing look like? How can you think outside of the box to engage with your customers? Ian Stanley has gained a following because of his creative marketing approach. On this episode of Inspired Insider, you will learn about what sets Ian's methods apart, the components of success that he has built upon, how to connect with customers on an emotional level, and the role of transparency in the marketplace. There are so many great lessons and insights that Ian generously shares, you don't want to miss it! Grab a pen and some paper and get ready for an engaging episode.
The marketing landscape has entered a new and exciting time. From Super Bowl commercials to viral videos, social media engagement, and so much more, the possibilities are endless. What can you do to make your product stand out? How can you creatively engage with your customers in a fresh and appealing way? Ian Stanley had honed in on a fantastic approach. Part of his unique approach has to do with his product, the Fixt Water filter. Ian takes great pride in his ability to go to extremes testing and proving that his product is at the top of the industry. He does this by going to various locations and pushing the envelope on what most people would do, like drinking water from a toilet that has been filtered through his product. Ian's approach is connecting with a lot of people. To find out what lead him to this level of success, listen to this episode of Inspired Insider.
It's can be difficult to find the right path toward success. You might find yourself second-guessing your approach and making tweaks here and there along the way. What if you had to start over? What would you do differently? Ian Stanley had that opportunity. He had a successful start working on sales copy in the water filter industry but then struck out on his own. From that moment on he has had to figure out what the components of success would be for this new company. Ian took some important lessons with him from that first endeavor and has built a new and exciting business. What can you learn from Ian's insights? Find out on this episode of Inspired Insider.
Many salespeople and industry leaders miss a vital point of sales and marketing. Connecting with the customer on an emotional level. How do you do this without coming off as manipulative and "Slimy?" Ian Stanley is trying to walk the fine line of engaging with his prospective customers through comedy and then also explaining how his product will impact their lives. It's a difficult balance to strike but Ian's approach makes a lot of sense. What would it look like for you and your business to adapt to this approach? If you'd like to learn more about Ian's product and how he engages with customers, listen to this episode of Inspired Insider.
The average consumer has become increasingly more educated as research is available at their fingertips. Responding accordingly, today's marketplace has placed a premium on transparency. What does that look like from a business leaders perspective? Entrepreneur Ian Stanley is Jeremy's guest on this episode of Inspired Insider. Ian has built his latest endeavor "Fixt Water" around this concept of transparency. He doesn't want to promise anything his product can't deliver on. Ian has gone to extreme means to put his money where his mouth is. In a series of viral videos, Ian has shown his dedication to proving the superiority of his product. To learn more about Ian's approach, make sure to listen to this episode!
Resources Mentioned on this episode