When sociologist Robert Brym published his research on Canadian Jewry in November 2024, his findings made international headlines. While 94 per cent of the community said they support Israel’s right to exist as a Jewish state—and about 84 per cent were strongly or somewhat emotionally attached to Israel—barely half said they called themselves Zionists.

The three progressive Jewish organizations that commissioned the survey concluded it proves how nuanced conversations about Israel are within Canada’s Jewish community after Oct. 7. It also showed how no one can claim to speak for the majority of Canadian Jews, they added—not the mainstream centre-right organizations, nor the anti-Zionist far-left ones.

All the while, the author himself has been quietly fuming, as he believes his original findings have been “weaponized”, deliberately misinterpreted by Jewish groups—mainly Independent Jewish Voices—in order to bolster their own political goals. This came to his attention a few weeks ago in the Senate, where a committee has been studying antisemitism in Canada.

Byrm has been sitting on the results of a new study he did earlier this year, which he says proves them wrong. He revisited the same nearly 600 people who answered the first time, and asked why 51 per cent felt they could not call themselves Zionists. Now that his paper has been published in the latest issue of the academic journal Canadian Jewish Studies, Brym is eager to set the record straight: while he found the same overwhelming support for Israel as a Jewish state at 94%, modern interpretations of the word “Zionism” are making many Canadian Jews reject the label.

On today’s episode of The CJN’s North Star podcast, Ellin Bessner sits down with Brym to unpack his latest findings and to hear his advice for people who support Israel but don’t want to use the Z-word.