Retention Chronicles Selling product and running ads on Amazon vs Shopify vs Meta with Joel Reichert (Maven Thread, Woven Nook)
Joel Reichert, four-time ecommerce owner and co-founder of Copper Pearl, Maven Thread, and Woven Nook, joins Retention Chronicles to discuss selling on Amazon vs. Shopify and running ads on Amazon vs Meta
Joel started his career in ecommerce holding a financial role at a tech company and founded his first brand, Copper Pearl, in 2015. In 2.5 years, they grew the business to a 7 figure brand and sold the company in 2018.
In 2017, he founded his two current brands, Maven Thread and Woven Nook. He’s also grown these brands to be a 7 figure company.
Joel tells Mariah about how he started these ecommerce businesses with an investment of $10k and started selling on Amazon storefront. Joel explains that starting out on Amazon helped launch their product to help make their product make sense and then they transitioned into selling through their own website on Shopify.
There are a lot of differences between Amazon ads and Meta ads, such as the barrier to entry for ecommerce beginners and the rate of tweaking needed for each platform. From Joel’s perspective, starting on Amazon is the way to go.
Joel and Mariah also discuss how customizable DTC products can be for specific cohorts of customers. Ecommerce also allows for there to be flexibility in logistics.
This podcast is sponsored by Malomo, a leading shipment and order tracking platform for Shopify and Shopify Plus ecommerce brands.
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Episode Timestamps
6:10 Starting and growing an e-commerce business on Amazon and Shopify, with a focus on marketing strategies and scaling through wholesale
12:55 Amazon advertising, starting an Amazon business, and failed ecommerce startups.
18:18 Starting a business, preferences for customizable products.
22:44 Product design, customization, and data-driven decision-making in e-commerce.
27:50 Textile selection, manufacturing, and industry resources for eCommerce brands.
32:59 Shipping rates and challenges faced by e-commerce founders.
36:43 Amazon and Shopify e-commerce, brand growth, and customer support.