We're Gonna Make It

He Sold His First Software Business For Millions with No Experience | Kieran O'brien

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Jul 20, 2023
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Kieran O'brien
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ADVICE

Outcome-Based Approach

  • Avoid "feature brain" by focusing on outcomes and solutions.
  • Sell the benefits, not just features, as people buy solutions, not features.
ANECDOTE

MediaKits Funding

  • Kieran bootstrapped MediaKits initially, but nearly ran out of funds.
  • Casey Adams suggested seeking investment from podcast guests, leading to a successful $1.5M raise.
ADVICE

Fundraising Mindset

  • Understand that investors are capital allocators seeking good investments.
  • Approach fundraising with confidence and see it as a privilege for investors.
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