The New Garde with Alyssa Vingan In the People Business (w/ Gia Kuan)
Jun 17, 2025
Gia Kuan, founder of Gia Kuan Consulting, is a sought-after publicist known for her work with disruptive New York brands. In the podcast, she discusses her international upbringing and how it influenced her unique fashion perspective. Gia dives into her early experiences in mall culture and how that shaped her style. She explains her agency's matchmaking approach in PR, highlights the joy of collaborating with emerging brands, and shares insights on navigating chaotic events, demonstrating grace under pressure.
AI Snips
Chapters
Transcript
Episode notes
Trust Instinct Over Forecasting
- Gia trusts instinctual taste more than long-term prediction; she gravitates to people who are different and likely to endure.
- Working with distinct, early-stage creatives yields longevity and deep loyalty.
Personalize Pitches And Guest Lists
- Tailor pitches and guest lists to specific editors and communities rather than mass-emailing generic releases.
- Invest time in knowing individual preferences because PR is a people business and relationships matter.
Nightlife Training Built Event Grit
- Gia credits her hospitality and nightlife experience for crisis composure and door management skills used in PR events.
- Those early jobs taught her crowd control, guest vetting, and how losing composure harms outcomes.