How I Built This with Guy Raz Bobbi Brown Cosmetics: Bobbi Brown (2018)
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Jul 19, 2021 Bobbi Brown, founder of Bobbi Brown Cosmetics, transformed the beauty industry with her emphasis on natural makeup. She discusses her early days as a makeup artist battling the flashy 1980s aesthetic, leading to the creation of her revolutionary nude makeup line. Bobbi shares insights on her journey from startup to the acquisition by Estée Lauder, revealing the challenges of maintaining her brand identity within a corporate structure. She also reflects on the emotional complexities of leaving a brand she built, exploring themes of personal fulfillment and creative control.
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Finding Her Path
- Bobbi Brown found college boring and dropped out of the University of Arizona after a year.
- She then enrolled at Emerson College, where she created her own major in makeup.
Breaking into the Industry
- After graduating, Bobbi Brown moved to New York, aiming for a career in TV makeup.
- She started freelancing, assisting established makeup artists and taking small jobs to pay rent.
Focus on Earning
- Instead of budgeting, focus on making more money to overcome financial challenges.
- Actively seek opportunities and network by scheduling meetings and showcasing your work.