The Impulso Podcast E72: Our learnings from visiting top MCNs in China
Apr 12, 2024
Sabrina (Wei Han), Momentum Works team member who runs live commerce immersions and operations, shares vivid tales from visits to top MCNs in China. Short takes cover massive studio setups, hosts as theatrical performers, AI virtual avatars and legal/IP angles. They also touch on data‑driven SOPs, hybrid human‑AI shows, and the challenges of expanding into Southeast Asia.
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Massive, Professional MCN Studios
- The MCN studios in Shenzhen were massive and ultra-professional, with one housing around 80 studios.
- Participants were amazed by SOPs, host training, and the operational scale that outpaced Southeast Asian counterparts.
Hosts Deliver Drama On Live Stream
- A live host performed a mini-drama mid-stream and ignored 20 visitors watching behind her.
- The team watched amused as she stayed fully in character and ran the show without distraction.
Systems Create Star Hosts
- Top hosts often emerge from a mix of luck and strong operational systems like SOPs and training.
- Building structure that empowers creators yields above-average organizational performance.