Ep 272 The Business of Injecting (Chapter 16) | Dani Gardner & Hayley Phillips

Episode 272 hosts Dani Gardner & Hayley Phillips, Registered Nurses & the founders of Luum Aesthetics (Perth, Australia)

Dani and Hayley join us in the 16th Chapter of our series called 'The Business of Injecting'. In these episodes we host injectors and clinic owners to discuss all aspects of the business side of their clinic. We analyse their financial struggles and challenges, difficult decisions, friction points, staffing, hiring, firing and other topics relevant for achieving aesthetic business success.

00:00 Introduction 01:21 Thailand Trip and Alma 01:59 Patreon Offers and Legal Partner 04:07 Special Guests: Dani Gardner & Hayley Phillips 04:58 Dani and Hayley Backgrounds 06:47 Why Start Luum Together 08:38 Experience Before Owning 13:16 Planning Roles and Support 15:21 Admin Team and Systems 16:26 Funding Fitout and Launch 20:25 Pricing Budgets and Positioning 23:00 Boutique Skin First Model 24:18 Hiring a Great Therapist 25:58 Skin Revenue and Education 31:20 Imaging Tools and IA Offer 32:29 Business Mentoring Rejig 33:47 Choosing Devices Strategically 35:47 Avoiding Dusty Devices 36:20 Device Targets and Break Even 37:19 Secondhand Laser Pitfalls 38:18 Recertification Fee Explained 40:05 Insurance and Negotiation 41:37 Body Contouring Reality Check 44:18 Regenerative Womens Health Plans 46:08 Scaling Up Space and Team 47:04 Onboarding New Injectors 49:47 Products Stock and Inventory 52:53 Marketing SEO and Partnerships 58:08 Mistakes Complaints and Fixes 01:01:39 Contingency Planning for Lulls 01:04:11 Coaching Burnout and Exit 01:08:25 COGS Pricing and Margins 01:12:39 Final Wrap and Clinic Name

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