If the idea of selling and asking people to buy from you makes you nervous, this one’s for you.

My guest today is going to explain how storytelling takes the ick out of making sales, through what she calls “ethical persuasion.” No tricks, no gimmicks, no bait and switch. Just connecting with your clients over the issues they’re facing and how you can help.

Marsha Shandur believes that storytelling is the KEY to ethically persuasive communication. A Storytelling and Persuasive Communication Coach and Trainer, she has taught thousands of individuals and groups of executives, entrepreneurs and professionals across the world, and has received rave reviews from clients like Meta, Royal Bank of Canada, HelloFresh, and Shopify.

Before launching Yes Yes Marsha and her career as a Storytelling Coach, Marsha spent 15 years working as a Radio DJ, where she gained a powerful understanding of how to tell stories in a way that fosters connection, trust, engagement and loyalty. Her work has been featured in Forbes, BBC and Mashable.

Tune into this episode to hear:

How storytelling and ethical persuasion help you make sales and build solid relationships with your clients
How to connect deeper and make people feel like they’re not alone.
How to find clients who are the right fit using more “human” language
The difference between telling an effective story and chatting with your friends
How to make prospective clients feel like you really heard and understood them

Learn more about Marsha Shandur:

Resources:

Ep 185: Marsha Shandur: A Masterclass On Storytelling