Ep 12: AI in GTM: What Works, What Doesn’t, and How to Win in 2026

In this special two-guest episode of GTM by the Numbers, host Brandon Redlinger sits down with David Knight, Co-Founder and CEO of Avarra, and Neil Weitzman, Fractional CRO, GTM advisor and Founder of PORCH, for a nuanced and tactical discussion on the role of AI in go-to-market execution.

Together, they unpack the often-overlooked challenges of AI adoption, from the misuse of AI-generated outbound to the strategic need to scale a company’s unique “play.” Drawing on their deep experience in both enterprise and startup environments, David and Neil offer fresh takes on what’s actually working, why so many teams are missing the mark, and how to bridge the gap between AI tools and real GTM outcomes.

What you'll hear in this episode:

– Why adding AI to a broken play only scales failure

– How great coaching is being redefined through AI avatars

– Why late-stage losses are the most expensive metric you're ignoring

– The myth of AI-generated productivity without process redesign

– What good AI-human collaboration looks like in real-world GTM teams

– How leaders should think about ROI from AI initiatives (and what not to do)

– Why internal willingness to change is the real AI unlock

If you're tired of the hype and ready for a grounded conversation on AI’s real role in GTM, this episode is your roadmap.

Connect with David Knight on LinkedIn at https://www.linkedin.com/in/davidrknight/

Learn more about Avarra at https://www.avarra.ai/

Connect with Neil Weitzman on LinkedIn at https://www.linkedin.com/in/neilweitzman/.

Learn more about Weitzman GTM at https://weitzmangtm.com/

Connect with Brandon Redlinger on LinkedIn at https://www.linkedin.com/in/brandonredlinger/

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