
Thunder Nerds 279 β π‘ Super Friendly Design Systems with Dan Mall
In this episode, we get to speak with Dan Mall : Co-founder and CEO of Arcade, and Founder & CEO of SuperFriendly. We discuss the origins of SuperFriendly, Arcade, the βGet It Out of Your Systemβ¬β podcast, and more.
β¨ Episode Sponsor
- Auth0: https://auth0.com
- Auth0 on YouTube: https://www.youtube.com/auth0
- Auth0 on Twitch: https://www.twitch.tv/auth0
- Auth0 Avocado Labs online meetup events: https://avocadolabs.dev/
π Episode Links
- Twitter: https://twitter.com/danmall
- LinkedIn: https://www.linkedin.com/in/danmall/
- Website: https://danmall.me/
- Arcade: A Fun Way to Manage Design Tokens: https://usearcade.com/
- SuperFriendly: https://superfriendlydesign.systems
- Make Design Systems People Want to Use: https://superfriendlydesign.systems/classes/make-design-systems-people-want-to-use/
- Get It Out of Your Systemβ¬ β Podcast: https://superfriendlydesign.systems/podcasts/get-it-out-of-your-system/
- Invisionapp: Build your design system like the pros: https://www.invisionapp.com/design-system-manager/expert-advice
- Dan Mall β An Event Apart Orlando 2018: https://youtu.be/bHjSSfUpOvc
- Host: Frederick Weiss: https://twitter.com/frederickweiss
π Transcript
Frederick Weiss: [00:00:00] welcome to the Thunder Nerdsβ¦ Iβm Frederick Philip Von Weiss. Thank you for consuming the show. Itβs a conversation about the people behind the technology that love what they do and do tech good. And speaking of doing tech good, we have an amazing sponsor for the show. This year we have Auth0, which makes it easy for developers to build a custom. A secure and standard-based unified login by providing authentication and authorization as a service. Try them out now go to Auth0.com theyβre also on YouTube.com/Auth0 on Twitch.tv/auth0. And they also have a cool place for their developer events and stuff like that.
[00:01:15] Check at avocadolabs.dev. So with that being said, letβs go ahead and get to our amazing guests. Iβm really excited to have him back. We have lead designer, creative director, co-founder and CEO of UseArcade.com, and founder and CEO of SuperFriendly Dan mall. Welcome back Dan.
[00:01:38] Dan Mall: [00:01:38] Yeah. Thanks very much. Thanks for having me.
[00:01:39] I like this part two.
[00:01:41] Frederick Weiss: [00:01:41] Yesβ¦ Itβs great to talk to you again. I think when we had you on the show, it was in Orlando at An Event Apart. I think that was like 2017 or 18. Iβm a little fuzzy on the details I thought we were talking about. Oh, okay. Is that right? Yeah. And we were talking about your cool talk and at there, and it was a lot of fun.
[00:02:02] It was great to get to know you, Iβm really excited to have you back on the show.
[00:02:06] Dan Mall: [00:02:06] Yeah, me too. This is exciting for me, so thanks for that. Thanks for doing it.
[00:02:10] Frederick Weiss: [00:02:10] Yeah, our pleasure. Why donβt we first jump into something thatβs a little bit topical, which is the COVID? I certainly got my, a circle-circle-dot-dot Cudi shot in this arm right here.
[00:02:20]Over my bat tattoo. Ironically, what about yourself? Did you have you gotten the COVID shot or are you planning to, do you have a certain one that youβre looking
[00:02:28] Dan Mall: [00:02:28] forward to. Yeah, not yet. Havenβt gotten it yet, but I had my appointment scheduled for Saturday. So hopefully all things go well for a shot.
[00:02:35] Number one on Saturday.
[00:02:37] Frederick Weiss: [00:02:37] W what are you getting? Do you know if youβre getting the Pfizer, the Johnson and Johnson, what have you think?
[00:02:42] Dan Mall: [00:02:42] Itβs the Pfizer one. Iβm not positive about that, but I think itβs the Pfizer.
[00:02:46] Frederick Weiss: [00:02:46] Okay. Gotcha. Yeah, thatβs what I got. I got the Pfizer. And Iβm just, Iβm really looking forward to the second shot and having some security, what that brings.
[00:02:55] I donβt know, but hopefully, I believe it gets you to 90, 94% security in a way I keep using that word, but I donβt know what else to call it, but Iβm just hoping that we move past these things and we get to some level of normalcy or start building up to that.
[00:03:11] Iβd like to ask you though, how has it affected you, your family, and your business.
[00:03:16]Dan Mall: [00:03:16] In a lot of ways itβs been like business as usual. So like super friendly, which is the agency that I run. Weβve always been distributed since we opened in 2012. Weβve always worked remotely. So in terms of working from home and everybody doing that, it hasnβt really been much change.
[00:03:30]The big difference is that everybody else is home too. So itβs like everyoneβs families and kids and all of that stuff. And thatβs new for all super friends. So thatβs really been the biggest thing adjusting to kids in school. My kids go to Catholic school. So there was a portion where they were at home doing learning from home, and then thereβs a portion where they were going to school in person because they have small class sizes.
[00:03:51] So just adjusting to all of that has been weird.
[00:03:56] Frederick Weiss: [00:03:56] Yeah. Yeah. Iβd imagine. What about w what about your wife? I know sheβs, she actually just recently started her own company too. I
[00:04:03] Dan Mall: [00:04:03] actually started a business as of a, I think earlier this week, maybe last week, I think. And so thatβs been going really well, too, for the last week.
[00:04:10]My wifeβs a stay-at-home mom. Sheβs a writer also. She finished up her first novel recently. Again, working from home. So weβre used to it that the big complication is really just that the kids are home with us too. So the space that we had before to do our own thing and do our own work has evaporated because everybodyβs home all the time.
[00:04:26] So trying to figure that out has been a struggle. Weβre coping and weβre trying to do the best we can. Do you
[00:04:33] Frederick Weiss: [00:04:33] mind if I asked you what the novel is about? Is it science fiction science technology?
[00:04:39] Dan Mall: [00:04:39] Yes. So itβs a young adult fantasy that sheβs writing.
[00:04:42] And I actually donβt know what itβs about because one of the things that she read, yeah. One of the things that she read and Stephen Kingβs book was he was like, never show your first draft to your spouse. Itβs the worst thing that you could do. So everybody else done the book is about, I know very briefly what itβs about.
[00:04:57] I know itβs a, itβs bit Harry Potter esque. Thereβs a female lead. And thatβs really all I know. So she wonβt let me read it until she gets a little bit farther into the editing stage.
[00:05:07] Frederick Weiss: [00:05:07] Thatβs really funny. I am actually in the middle of finishing chapter two of my book, which is hopefully Iβm going to be pushing out soon, which is all about creative direction and how to talk to people and get your ideas out there.
[00:05:19] But yeah I guess I broke that rule right away. Cause every time I wrote a little bit, I asked my wife, I was like, Hey, what did you think of this? What do you think of that? Is that any good that I donβt know?
[00:05:26] Dan Mall: [00:05:26] Totally. Okay. Yeah. I do the same thing when I write blog posts or anything like that. And so she does the same when she writes to her blog, but the book is different.
[00:05:33] I think itβs a little bit closer.
[00:05:35] Frederick Weiss: [00:05:35] Okay. If that makes sense, speaking about your family and super-friendly, which I definitely want to dive into in a little bit, Iβd love to talk about your beginnings of being a freelancer. And I found this really interesting article that you not an article, rather, a video where you were talking about being a freelancer and why you left your day job for independence.
[00:05:55] I think that was the title of the video. And you wrote about the common misconception about. People using the term freelancer that thereβs a lot of some people will take that in the wrong way. Theyβll think about it as someone thatβs lazy or they live in their parentsβ basement, which Iβm quoting from the video here.
[00:06:14]Do you mind going into that and how you started with you were working a full-time job, you were doing freelance at night when you would come home and you were testing the waters of what it would be like to do freelance, right?
[00:06:27] Dan Mall: [00:06:27] Yeah, totally. I think one of the things thatβs tough about freelance, in general, is that especially in our industry, is that thereβs not a lot of.
[00:06:34] Signals as to whether someone is good or bad at their job. So if you think about the trade that we have as designers or developers or engineers or writers these are trades and they are, self-taught usually not everybody goes to school to do them. Some people do and get a degree in design or graphic design or web design.
[00:06:50]And then other people donβt, they just learn it on their own and they figure it out. So itβs hard for people, I think, to know where we sit on that spectrum are we trained it, and are we good at what we do? Or is it something thatβs like a hobby, right? There are lots of web designer hobbyists out there.
[00:07:03] And there are also professional web designers who do that as a living. So I think the term freelancers is too broad because it encompasses that whole spectrum. And in our industry, we donβt have things like certifications, generally, there are some, but itβs not a kind of a, an accepted standard quite yet.
[00:07:18] So itβs hard for people to know what theyβre going to get when it comes to a freelancer. And unfortunately, that affects those that are more professional. And those that are, have been doing this for a long time, get lumped into the same bucket as those who have not been doing it for a long time and do it maybe as a hobby.
[00:07:33] So I think we need better terms and we need better ways to signal that this is something that we can actually be professionals at and be knowledge workers, as opposed to, Iβve been, I feel like everybody has a version of the story of Oh, my nephew builds websites too.
[00:07:46]Which is thatβs cute, but thatβs very different than what I do too. So I think that the term freelancer is loaded and we tend to have to fight against that too, just even to get paid what weβre worth sometimes.
[00:07:56]Frederick Weiss: [00:07:56] I think a lot that could contribute to that is the whole gig economy that everybody refers to lately is that a lot of people are like, you have this job, you have this job, you have this job and you donβt, maybe you might not specialize in one thing, but, honestly people are trying to just get by.
[00:08:11] And especially in this environment, itβs really difficult. I donβt understand whatβs wrong with the term freelancer and if thatβs what youβre doing, thatβs what youβre doing then. Thatβs great. But do you think more people should empower the term of CEO of X company? Like they should go out and make an LLC and go that way and post that on LinkedIn, is that for everyone to go down, or is that more of a very specific kind of thing?
[00:08:37]If you know that youβre a specialist, maybe you want to pursue that path.
[00:08:42] Dan Mall: [00:08:42] Yeah. Iβm not so bold as to say Oh, everybody should start a company and have a company name and do all that stuff. Thatβs good for some folks and thatβs not good for other folks. And I think, and I also didnβt mean to say that the term freelancer is a bad term.
[00:08:53] Itβs just that it means lots of different things. And so thatβs, I think thatβs the trouble with it is that we donβt know what it means. Some people who are freelancing are doing it between full-time jobs, and thatβs the point of it for them is like they have a full-time job. They want to do their own thing for a while until the next full-time job.
[00:09:09] And then other folks are like no, this is the business that I want to run, which is me being a hired gun for other studios or agencies or for direct decline or, whatever that is. And thatβs, my job is to duck in and do my thing over here for a short amount of time. And then move along to the next thing.
[00:09:23] Both of those are viable paths. Both of those are good paths. But we donβt know which one weβre talking about when we talk about the term freelancer. So depending on which one you are, depending on what you want to do with it, some freelancers go into it going Iβm going to start with myself and Iβm going to eventually grow into a larger company where I hire people and then others are like, Nah, I just want it to be me.
[00:09:42]And I want to just do my own thing and be an independent person and work that way. So again, a freelancer is such a broad category that it feels like itβs an umbrella term for lots of different things. And some of the things that might come under those terms are like, there are people who are independent freelancers or independent business owners.
[00:09:59] There are people who are one-person agencies, and thatβs the way that they described themselves. There are, there are full businesses, there are hired guns, there are PERMA lancers, right? Thatβs another version of it where those are people who are freelancers that donβt work as W2 employees, but essentially do long stints or long contracts with companies.
[00:10:16] So like, all of that is, is encompassed in the term freelancer. And anybody thatβs a freelancer tends to have to qualify what they mean by that when somebody is trying to hire them, or theyβre talking to somebody about what they do.
[00:10:28] Frederick Weiss: [00:10:28] Yeah, itβs interesting because, and again weβll dive into this in a minute, is you are the only employee at technically if thatβs still correct at super-friendly and you have a re excuse the pun, an array of employees that, that work for you.
[00:10:44] Which are freelancers and thatβs how you could cite the best people for the position. And Iβd like to just first start off by discussing the Sega Genesis hereof at the beginning of SuperFriendly because a lot of it was from my understanding of what I read about you. Itβs the Oh, trying to find that the quintessential life-work balance, that weβre all seeking, weβre all hunting for, and for you wanted to spend more time with your family, which is admirable. We all want that. So you went that path and you started this company. Do you mind just telling us about what that was like, what that felt like, maybe, some trepidation, I imagine that thereβs some fear of leaving your full-time job or starting this while you still have your full-time job, Iβm not
[00:11:25] Dan Mall: [00:11:25] sure.
[00:11:26] Yeah, totally. So definitely thereβs a lot of, thereβs a lot of fear and a lot of risks, but I did things to try to mitigate some of that risk and some of that fear. One thing is I had a job that I love that paid me well. I worked at the time I worked at big spaceship, which is an agency in New York and theyβre still around.
[00:11:40] Theyβre still doing great stuff theyβve been around for, I donβt know, 20 years, 25 years, something like that. And it was my dream job. The problem was that I was working long hours there, and thatβs that was part of the culture of, I think agency work. It wasnβt necessarily their culture, it was mostly like sometimes youβd work long hours to get work done. And so I just didnβt see a way out of doing that other than asking for things that I thought would be unreasonable, which is I know everybodyβs working long hours here, but could I just work like five hours a day?
[00:12:06] Would that be cool? Could I work here part-time somehow, but be treated like everybody else it was just, it just felt an unreasonable thing to be asking about. And so instead, what I tried to do was because I had that security of a full-time job, I was like, okay I can make an investment in that.
[00:12:20] I can basically work two full-time jobs. I would work at the agency during the day, and then Iβd come home and have dinner with my wife. And then I would work another full-time job, at night. And so I didnβt get a lot of sleep for that year, but I got to experiment with a lot of different things.
[00:12:33]And before starting super-friendly, so when I started SuperFriendly in 2012, at that point, I had worked at other agencies for 12 years. Iβm not really starting from scratch. I already had clients lined up. I had a good portfolio based on the work that I had already done, so like I had all these advantages, all this privilege, and starting an agency, it wasnβt like starting from scratch with anything.
[00:12:52] It was like, it was, I had a lot of things already. As I worked the two full-time jobs, I was able to test how much I could charge a client, and not be afraid that a client was going to say no, because. I had a full-time job and I had a good salary. So if somebody said, Oh, the prices too high, it wasnβt like, Oh Iβm not going to eat this month.
[00:13:09]I didnβt have that risk. And I didnβt have that worry in a lot in a way that a lot of freelancers and a lot of business owners do because for, this industry is a lot of feast or famine. So I had all these things that I was able to test while I had a full-time job, but then mitigated the risk when I started SuperFriendly it was like, I already had clients lined up.
[00:13:26] I already had contracts that I knew I could use. I already had a way of doing business that Iβd already tested out. When I was freelancing. I had already tested the idea of could I build teams? And could that be a thing that I sell, teams of freelancers and H how do you organize those?
[00:13:39] How do you direct them? How do you get everybody on the same page? Like all of those things, I had already experimented with those prior to today, one super-friendly. So I feel like I started at a pretty big advantage when starting my agency.
[00:13:51] Frederick Weiss: [00:13:51] Yeah, that makes sense. And then I like too that you took that time to just experiment and see how it would work.
[00:13:56] Like you said, feast or famine. Itβs like the old thing where people would say, Oh, you, you just get on a bus and you go to LA and you become a movie star, right? Like itβs, maybe thinks about a strategy you have that full-time job and try freelance out while youβre doing that, while you can, make sure that you could still eat and experiments, you donβt have to go all-in where I think some personalities do or have to be sane.
[00:14:22]Totally.
[00:14:22]Dan Mall: [00:14:22] One of the things that were really helpful for me is I got to learn, by working for other people for so long, I got to learn on somebody elseβs time. So I didnβt have to make mistakes on my own dime. I actually could do it. I actually could make mistakes and somebody else would pay me for that.
[00:14:35]That is a massive privilege to have, and that is a massive advantage to have. And especially for those people, one of my superpowers is Iβm able to learn from other peopleβs mistakes. Iβm not the kind of person who has to make mistakes on their own in order to get the lessons from them.
[00:14:47] So the ability to observe how other people do things and then mentally reconcile okay, yeah. If I ever had my own thing, like I would do that, or I would do that a little bit differently, or I would stay away from that. Like I had a lot of time and experience to be able to observe those things and then formulate, okay what would my version look like?
[00:15:03]How could I remix all the pieces that I enjoyed? And then also eliminate some of the pieces that I thought were faulty, or I had a different version of how I wanted to try it out, and so that was a kind of a long time in the making, even though I didnβt realize that certainly at first that was a long time to making.
[00:15:19] Frederick Weiss: [00:15:19] Yeah. So maybe we could talk about the model that you have with SuperFriendly again, discussing the whole freelance life and what goes into that. Itβs again, youβre the only employee at super-friendly and you, Iβll let you say this in your own words, but from my understanding itβs, youβre sourcing the best people for a project.
[00:15:39] Youβre finding people that fit within that special unique need that challenge from the customer. And with that, youβre able to provide the best service moving forward. Am I understanding that, right?
[00:15:52] Dan Mall: [00:15:52] Yeah. You got it. You got it exactly right. Iβm the only employee and everybody else is a contractor. And what we try to do is.
[00:15:59] Pitch that way, and say this is the best team for you. And one of the things that kind of led to that was, I remember when I was at big spaceship and working there, we pitched Crayola at the time. And we walked into the meeting and we had, there was four, four of us in the meeting and we all went with and introduced herself and said, Hey, Iβm Dan Iβm design director.
[00:16:17] And co went around the table. And one of the people on the project is my friend Vic and Vic introduced himself as a strategist. He said Iβm going to be the senior strategist working on this. And in a previous life, I was an elementary school teacher and the client stopped us. And he said hang on a sec.
[00:16:31]Did you say you were an elementary school teacher? And Vic was like, yeah. I taught for, this many years. And the client Rob, who is the head of the digital at Crayola, Crayola does a lot of things for teachers and parents, and kids, in addition to making products, they really are invested in how kids learn and how creativity manifested learning.
[00:16:47] So as soon as he heard that Vic was a teacher, an elementary school teacher, he was like you guys win. You all win then. Thatβs it like, will you? And I was like and that was it. The pitch was over. It was like, and it made me realize if you have the right people on the team, sometimes thatβs how you win.
[00:17:01]Sometimes the way that you win is the go you just have people on the team that other agencies donβt have, they donβt have. And so it made me realize if we could just have all the right people on the team at all at the given time, at the right time, then for some of those, we just win.
[00:17:14] Like we win based on that now to employ all of those people would be incredibly expensive, but maybe they donβt have to be employed. Maybe they just have to be willing to commit a certain amount of time to the work, which Iβm like, Oh, that sounds like what freelancers do anyway. So if all of the folks could be in the network could be in the Rolodex, it could be a phone call away.
[00:17:32] And I could incentivize them appropriately, whether thatβs with money or freedom or something interesting to do, or the team to work on or a client, whatever those incentives are. Perhaps thereβs something there, perhaps thereβs a model there that we could use. And so as I researched that more, Iβm like thatβs, Iβm not inventing thatβs called the Hollywood model.
[00:17:48] Thatβs how Hollywood makes movies. Like the way that I talk about a Brad Pitt is not a full-time employee anywhere. Leonardo DiCaprio is not a full-time employee. Theyβre essentially contractors, right? To employ them, freelancers, actors, directors, photography, and they all come together for an amount of time, two years, three years, five years to make a movie.
[00:18:08] And then they all go their separate ways after that. And they have no idea if theyβre going to make another movie together again, maybe they will. Maybe the whole team will get back together. Maybe they wonβt. But that doesnβt stop them from making something really good together or at least trying to, and Iβm like, man, I Hollywood has that figured out.
[00:18:22]So it could that model work in digital, and so that was the Sega Genesis of Superformance.
[00:18:28] Frederick Weiss: [00:18:28] It makes me think of the Avengers where you have all these, like you said, these talented individuals that come together and make a movie and wow. Thatβs a team.
[00:18:36]Dan Mall: [00:18:36] I prefer the super friends inside of the ventures, but,
[00:18:38] Frederick Weiss: [00:18:38] Oh, is that where youβre going for? I noticed with a few of the companies thereβs a super theme, maybe. Okay. Weβll leave it at that. So why donβt we discuss one of the new or newer you could tell me when this came out from my understanding, itβs a little bit new where the making design systems people want to use and Iβll share a share my screen so we can both look, we can all look at it together, but do you mind if we touch on that and talk about it a little bit?
[00:19:03] Sounds good. Yeah.
[00:19:09] So I imagine everybody could see this right now.
[00:19:11] Dan Mall: [00:19:11] I can
[00:19:11] Frederick Weiss: [00:19:11] see it. Perfect. Tell us about how this came about and w what design systems people donβt want to use as the title implies.
[00:19:20] Dan Mall: [00:19:20] Yeah, sure. Super friendly. Is generally expensive. And I like to say, I like to think thatβs because we deliver a lot of value to our clients and that they make more money from hiring us than they would by not.
[00:19:33]And I hope thatβs the case for every time. Itβs probably not. But weβd like to try for that. And there are just some clients who need what we do or need what we know, but canβt hire us because they canβt afford to, or the timingβs not right. Or whatever. And so one of the things that we wanted to do for a long time is have something at all different price points.
[00:19:50] So if thereβs a client that can spend a million dollars, we have something for them and a client that can spend a thousand dollars, we have something for them. And we just, havenβt been good at filling in kind of the lower end of that. And so the course is the first step in that, which is we turn away a good deal of clients for lots of reasons, and one of those reasons is price.
[00:20:07]We try to be as accommodating as we can, but for those that have a thousand bucks to spend, we donβt want to just say sorry, go away. Itβs maybe you can take our course. Maybe you could learn about design systems. You still have to do a lot of the work on your own based on what you learn as opposed to hiring us, to help you with it.
[00:20:20] But, at least thatβs something that hopefully thatβs better than nothing. So thatβs where that course came from. And one of the things that we experienced every time we work with a client on design systems is every single day, the time when we go in and we talk to them, they go, we tried this design system thing like a year ago and I, a team here put together some components and they thought itβd be good.
[00:20:37] And they shared it with all the other teams and then no one really used it. And weβre just not sure if a design system works for us and Iβm like, Oh no, but it does. But every client, the screenshot you have up here, the episode for every client weβve ever worked with has a design system, graveyards yeah, we tried it and then it died and then, we buried it.
[00:20:52] And so weβre just not sure how to go about this. So thatβs the thing is like, there is a process and there is a good way to get people invested in going I really want to use that design system, but thereβs a lot of teams go about it the wrong way, even though itβs the intuitive way they go about it the wrong way.
[00:21:06] So we just wanted to teach how we make successful design systems. I wanted to
[00:21:12] Frederick Weiss: [00:21:12] read this because this echoes in my head of what you have here, it says it, it takes a specific process and mindset to make a design system that actually gets used. What, w what is the challenge? I understand that people.
[00:21:27] Probably shy away from any kind of digital governance. They right away that a wall goes up and Iβm not going to do this way. Human nature is people donβt want change. They w Iβve been doing it this way for three years and it works fine. If itβs not broken, donβt try to fix it.
[00:21:44] Whatβs that summertime some summertime. Yeah. Anyway, but yeah what is it why do people not want to use these things some of the time? Why is there resistance?
[00:21:54] Dan Mall: [00:21:54] Yeah, I think you nailed it. Itβs all the human nature stuff. Itβs all the but Iβve been doing it this way and you havenβt convinced me that your way is better, so thatβs one thing. And how that specifically applies to a design system is what a lot of teams do is the goal. Letβs make a bunch of basic building blocks, right? Weβll make cards and tables and headers and footers and all that stuff. And then weβll give that to all the teams internally and then a team will see it and theyβll go.
[00:22:15] Yeah, but that card doesnβt have two buttons in it. And I need our cards to have two buttons instead of one. So therefore you canβt use it, it would take me longer to understand what youβre doing, modify it, add a new button, add another button without breaking anything. For that, I might as well just do it the way that Iβve been doing it.
[00:22:30] Ah, just use bootstrap. And we hear that all the time bootstrap. Ah, who cares. Yeah. Yeah. Because they know how to use it. Thatβs the reason. And so just making a bunch of things and handing it to people go yeah, I use this, oftentimes they go but I canβt, or it just looks more difficult than the way Iβm doing it now.
[00:22:47] So all of the things that design systems are supposed to do, help you be more consistent, help you be more efficient. The adoption part of it is but itβs got to be better. Like itβs got to even be, it has to attract you by being better. And if that, if you donβt even clear that hurdle, then most folks go yeah, just keep using bootstrap.
[00:23:04] Itβs been fine. So so the human nature stuff is. How do you get somebody to do something new? You have to find their incentive and most teams donβt go far enough to find the incentive. Whatβs the incentive, to redo someoneβs whole process of how theyβve been building something.
[00:23:19] There is no incentive, usually in fact itβs the opposite. Itβs usually a risk. Oh, so you want me to learn something new and use your thing? And if I donβt do it well, that potentially I could get fired or demoted. And if I do it well though, thereβs no reward. So like, why would I do that? And so thatβs usually the hurdle to clear is that the incentives arenβt made clear. And so part of the course is about going, like, how do you expose the incentives? How do you build it in a process that, exposes the incentives clearly and upfront, and then gets that automatic buy-in and that automatic kind of contribution process?
[00:23:50] And thatβs the idea of piloting that I think itβs episode five or something in the course.
[00:23:56] Frederick Weiss: [00:23:56] Gotcha. Let me ask you, then that brings a, an interesting question. I think to me who exactly is this for? Who is the intended audience? Is this for somebody at a like a VP level to bring it to their team and say, Hey, I need a, I need everybody to watch this, understand it, or is this something that you could use possibly in an advantageous way as a tool to get a conversation started Hey, these people are coming in.
[00:24:23]Why donβt we all take a look at these videos and theyβll help us understand where weβre going to go in the future. I donβt
[00:24:30] Dan Mall: [00:24:30] know. Yeah. Itβs less for VPS. Itβs less for the C-level. I think those folks have different kinds of conversations than the conversation that we had in the course. So the course is mostly for Directors managers, people who are managing teams of designers and engineers, or product folks who just donβt have the language to talk about design systems.
[00:24:48]They may be, they may understand it at a high level. They might understand like, yeah, the design system is mostly like a kit of parts that we can use to make other stuff faster. But then part of it is, especially when I talk to product owners or product managers and, even a lot of design directors are engineering managers.
[00:25:03] When they look at it, Oh, when I think about a design system, they conflate it with Hey, thatβs like a UI kit. And itβs no, not really, oh, thatβs Oh yeah. We have a component library. Thatβs different. So I think part of it is just getting everybody on the same page, giving folks language on what to use to go hereβs the difference between these things.
[00:25:19] Hereβs why one thing, hereβs why a component library is different from a design system. And hereβs why hereβs how you could use a design system. Actually more to take more advantage of it than a component library. So a lot of it is for kind of director-level folks and managers who need to have the language and a more integral understanding of what their designers or their engineers or product folks are doing.
[00:25:40]And then itβs also for practitioners too. Itβs also for designers and developers. Mostly, designers understand what a design system is, but they donβt really understand how engineers work with the design system. And then vice versa engineers are like, yeah, I get what it is, but how that designer actually uses this.
[00:25:54] So a lot of this is about understanding what the other side does. You know what if youβre an engineer, how does a designer work with this, and how do I work with a designer, to either make a design system or use a design system? So itβs for that tier of folks, itβs like directors and managers and practitioners in the design engineering kind of product trifecta.
[00:26:13] Frederick Weiss: [00:26:13] Hereβs an interesting comment from Todd Libby here. Two buttons go in one button, walks out a lot of this sounds like a comfort zone. People donβt want to leave. I think we touched on that. Itβs a lot of it is just that Iβm going to hold on to my blanket and youβre not going to take it away.
[00:26:32] This is, this is my blankie, right? Thatβs a
[00:26:35] Dan Mall: [00:26:35] fair analogy or not absolutely Todd Libby. Thatβs a great great thing. And thank you, Todd. Itβs nice to hear a comment from you. Yeah, I think thatβs true. Itβs why would you give up your blankie unless you got a better one and unless you thought it was better, right?
[00:26:48] Not that somebody else saying Oh, this is better. I have kids. I remember when they were younger. I couldnβt take their blankets away from them, even if I was like, but this oneβs better. This oneβs softer. This oneβs new. This. It wasnβt attractive enough, and but once we find something to like, Oh, Iβll give you chocolate with it.
[00:27:01] Theyβre like, okay, cool. Iβll give up my blanket. So like some, my chocolate itβs irrational sometimes itβs I donβt know. And I think youβve got us, youβve got to switch that brain totally. Exactly. So I think those are the things that, design system teams donβt have enough practice at that that stops us from, stops other teams from wanting to adopt the good work that weβre doing.
[00:27:19]Frederick Weiss: [00:27:19] And I donβt want to go too deep in the woods in here, but I just want to touch on some of these things. Cause I, I think theyβre important for maybe people that are trying to get their eye, their mind around what a design system is. And like for episode number three, here that you have component libraries versus design systems do just for the sake of brevity and getting that out there a quick explanation of a design system and why itβs not a component library.
[00:27:45] Dan Mall: [00:27:45] Yeah, design systems are part of it. Yeah. Design systems are connected. Thatβs the big difference between component libraries. Arenβt you really connected to anything cause of component libraries you can copy and paste from, and thatβs how you use them. I, if I use bootstrap as a component library, Oh, I copy the card code.
[00:28:00]The HTML, I paste it into my thing, but if you update something if bootstrap updates, Oh, I got to go back and recopy and repaste. Oh, but I overrode my changes that I actually changed them up. Itβs the connectedness. So most design systems I would venture to say almost all design systems are probably packaged, managed their software products.
[00:28:19] Theyβre probably built on NPM or yarn or something that you can use as a dependency. And thatβs what creates the connection between your app and the system itself. Right? Component libraries. Arenβt connected UI kits. Arenβt connected. So thereβs a lot to cover there, but thatβs the 62nd version.
[00:28:35] Well,
[00:28:35]Frederick Weiss: [00:28:35] And thatβs why someone needs to go in and watch these videos because you go into all that and itβs Iβm sure itβs a great explanation. When some of you had somebody actually watches the full video. The other thing I just want to briefly touch on. Cause again I donβt want to give everything away here is about the buy-in part.
[00:28:52] So we talked about the friction, the resistance. So buy-in isnβt a thing that you get once before you create a design system, itβs an ongoing investment. So I just, found that so insightful because not every project is a living, breathing project. Thatβs not, you wrote a book. Books printed itβs done.
[00:29:12] But also when you have these projects they live on, I think some of the videos that Iβve seen you talk about is, companies, they donβt have just one website now or this or that. Itβs, they have a website, they have internet, they have X amount of websites. Itβs thereβs a, they have X amount of apps.
[00:29:28] These are things that live and breathe and the
[00:29:31] Dan Mall: [00:29:31] evolve as well. Absolutely. Thatβs the point of this stuff is and thatβs why they have to maintain a connection because as your app evolves the system, and as the system evolves, you want both of those to move in stride, otherwise, when you disconnect it, thatβs where we get legacy applications from.
[00:29:46] And thatβs where we get Oh, we havenβt touched that thing in seven years. And actually to update that would be its own project. And that would be a year-long project where itβs it doesnβt have to be, if you can architect it well enough, it doesnβt have to be. So I think, thatβs the point of it is Digital things change, and thatβs the advantage of them as opposed to, doing print work or something digital things can change and you can change them often.
[00:30:05] So why not change them in a way that everybody gets the benefit of those changes?
[00:30:09] Frederick Weiss: [00:30:09] Yeah, it makes a lot of sense. Yeah, so again weβll put a link in the show notes for all that. So everybody could take a look at that and really explore those videos great stuff there. And the next thing I really want to talk about is arcade.
[00:30:21] And I love this for design tokens. I donβt know if everybody gets the pun right away of putting the coin in. But for the, again, for the sake of brevity, if for the people that donβt know exactly what a design token is, Iβd rather hear it from you as the expert.
[00:30:35] Dan Mall: [00:30:35] Yeah, sure. For what itβs worth still workshopping this because itβs fairly new, I usually point people in other directions.
[00:30:41] Thereβs a great video that Gina Anne made about design tokens. She put it on YouTube and on our Twitter. Itβs great, itβs a much better explanation than Iβve ever given. So I usually point people there, the short version that Iβve got, the best that Iβve got so far here is I designed token is like a way to capture a brand decision.
[00:30:57] So for example, think of every, any company that you might know of, or the company that you work with, you probably have the main brand color, right? So like Spotify has green and Lyft has pink and Hertz has yellow, all that kind of stuff and everything that you make. Is going to use that same brand color right now.
[00:31:15] The problem is if you have to distribute that brand color, thatβs a difficult problem to have. Thatβs why you see, Spotify as green is a little bit different everywhere because theyβre not connected to one source. And so the idea of is if you could connect all those things to one source, if you could define the green in one place and then everything else that needs to use that green references, that one place, that way of Spotify green ever changes, or, they want to make it darker or lighter because they want to be more accessible or it goes through a rebrand and Spotify, green is not Spotify purple.
[00:31:44]Whatβd you change in that one place. Every other place that is referencing that token then gets the ability to be updated. Again, this goes with the design system thing where once itβs connected, you get a lot of advantages. So design token is a way to capture some of that stuff. And itβs not just color.
[00:31:58] Spacing its topography, itβs all, animation time, itβs all sorts of things like that. Itβs capturing your brand properties, putting them in a place, and then allowing other things to reference them. So arcade is a way to store some of those, be able to interact with them in a much smarter way than some of the tooling that exists currently.
[00:32:14]Frederick Weiss: [00:32:14] So why did, what exactly did you start this company? What, why what was the thing that you saw and you were like, you know what, I need to get this gone.
[00:32:23] Dan Mall: [00:32:23] So itβs super friendly. We do a lot of design systems work as we talked about and every client that we work with wants to tool like this, and I donβt blame them.
[00:32:31]So do we, weβre like a tool, like a tool that will help you capture these design tokens and put them somewhere and reference them. Would be great. And, we hard-code them, we do it manually. I know lots of teams that do that, or they build their own solutions for them and theyβre just not sustainable.
[00:32:45]Thereβs, theyβre not sustainable in the same way that any custom-built tool that you make is not sustainable. Itβs great. It probably works for your needs, but then that person leaves the company or like they get reallocated to something else. And then all of a sudden youβre stuck trying to maintain this thing that nobody else knows how to do.
[00:32:59] So after years of actually just call our clients saying do you have a tool for this? And weβre like, not really, and for us being like, who is going to make this we figured we should make it.
[00:33:11] Frederick Weiss: [00:33:11] Makes sense. Itβs totally in your wheelhouse and what you guys are doing.
[00:33:15]I wanted to read this, which is, it says here a fun way to create, edit and manage design tokens for enterprise teams. Use, you specifically use the language enterprise teams, which I get, but do you mind just talking about that pain point specifically for enterprise teams and how that can help mitigate some of that?
[00:33:37]Some of the challenges.
[00:33:38] Dan Mall: [00:33:38] Yeah, sure. So we worked with a client a year ago now, two years ago now. And they were undertaking a rebrand, and their rebrand was very minor. When you, compared to, when you talk about what rebrands generally are, if only think about rebrands, itβs like weβre going to change the logo and our color palette, and weβre going to have different messaging and weβre do all this.
[00:33:57] So the rebrand for this company was, all of our buttons are currently yellow. Weβre going to change them all to purple. That was the reboot. And I was like, okay. They estimated that effort to be I think three years and however many millions of dollars, right? Tens of millions of dollars, because they have that many apps.
[00:34:16] They have that many products, they have that many things, and itβs weβre talking about one button change, like just changing the color of a button. But when you think about they have hundreds of apps, some are on legacy code. Some are not even on the current tech stack. Some, donβt even have people that know the technologies that theyβre built on anymore.
[00:34:33] Imagine going into those apps one by one and just see, if itβs architected well from a front-end perspective, maybe itβs changing a few lines of CSS, but not all of them are architected. Either. So imagine every app one by one, every site, every app youβre having to go in and weβre talking about iOS, weβre talking about Android, weβre talking about the web.
[00:34:51] Weβre talking about, kiosks, like all of that stuff. And itβs like changing the one button. A few years, a few dozens of millions of dollars, right? Itβs a massive problem, and theyβre not the only one like lots of companies have that same problem where itβs easier for them to just declare bankruptcy on the apps to go.
[00:35:07]Weβre just going to make a bunch of stuff from scratch. Cause itβs easier. Even that is a massive effort. What do youβre choosing between two really poor options? So thatβs why weβre focusing on enterprise teams. Ultimately we might open this up to yeah, anybody that wants to use design tokens.
[00:35:20] But right now it is such a pain point specifically for enterprises that have many digital apps that we want to try to solve that first. Because I think that thereβs a lot of impacts there. And then maybe we can expand the user group to a little bit larger, but thatβs where weβre starting on it.
[00:35:35] Frederick Weiss: [00:35:35] Yeah, I can totally see if you have a larger company, like you said, changing the color or changing the logo across all the applications and websites and just being, yeah. Able to just do that in one, one spot with that now interacting with several different team members, several different times, or probably a lot more.
[00:35:54] What am I talking about? Several hundreds of different team members all across the world. Itβs yeah. Itβs as youβre putting it out, thatβs quite a challenge. Why donβt we, why donβt we discuss the podcast? Iβm so interested in this podcast and so itβs the, get it out of your system podcasts, a clever name once again, when did you actually start this?
[00:36:16] Dan Mall: [00:36:16] Oh boy. I think that was maybe three years ago or two years ago, something like that. So we have a season, a season out thatβs about, I think, six episodes or something like that. Weβve been working on season two for a while, but itβs just been on the back burner because of other things.
[00:36:28]But itβs a podcast where we ask guests one question we ask whatβs the hardest thing that youβre dealing with in terms of your design system right now. And thatβs it. And we go, as long as the conversation goes, some conversations are 10 minutes, some conversations with 30 minutes. We just follow all the rabbit holes, that we go down and itβs a pretty fun conversation with the folks that weβve had so far.
[00:36:46] Frederick Weiss: [00:36:46] So w why did you actually start the podcast? What was the inspiration for actually get into podcasting? I
[00:36:55] Dan Mall: [00:36:55] like talking to people, I think thatβs part of what it is and and and so thatβs one thing the other thing is, and I think this is a common thread between all of our design system, things that design systems are so new.
[00:37:06] I, generally relatively in our industry over the last decade that so many people and so many teams just donβt know if theyβre doing it like everybody else, and theyβre just like, we have no idea. We have no relative measure of this. And I think itβs important to hear from people like you in the positions that youβre in, the, for all the listeners like to hear that somebody elseβs like having the same problems that you are, I think thereβs a lot of comradery in that.
[00:37:29] And I think, a design system is a community effort. Ultimately, when itβs done well, a design system is serving all of the different parts of an organization from product to engineering, to QA, to content, to, all of those things to brand. And I think that we need a sense of community in the design system industry, and I think that conferences like clarity and on the design system, Slack channel are doing a good job to capitalize on that.
[00:37:51] And I feel like we need more of those things. Like I think those things are great and we need more. So to hear somebody else hear a design leader at Lyft or at, Google or at, wherever say yeah trying to convince people to use this thing as hard. I think weβve gotten a lot of feedback from listeners to go like, oh, Iβm having that problem too.
[00:38:07] And I thought it was just me. So I think that was part of the impetus for the podcast is letβs just let people talk about the problems that theyβre having. And we donβt, we actually specifically donβt get into the solutions a lot, itβs not Oh, and this is how we solve that problem.
[00:38:19] Itβs yeah, this is hard me too. And I think that even that is like as good enough for a conversation and a worthwhile conversation to have.
[00:38:26]Frederick Weiss: [00:38:26] Itβs nice to have that camaraderie. If I said that word, probably not, but itβs nice to be able to talk to somebody else about a problem that youβre having and them having a similar or the same problem, and just talking it out makes you feel a little bit better.
[00:38:39] And sometimes you come up with an idea afterward, too. Exactly. Yeah. Speaking of, and Iβm sure Iβll embarrass her. I know, we talked about Sarahβs book, which is building design systems. You should get her on the podcast. If you go to thunder nerds.io/ thereβs a book, a funny URL, but she couldnβt be with us today.
[00:38:59] Sheβs a, itβs our anniversary. Just wanted to wish her a happy anniversary, Sarah and Brian. I hope youβre feeling better. I know what youβre sick, but I wanted to throw that out there for a little happy anniversary to Sarah, but Iβm sorry. Go ahead.
[00:39:13] Dan Mall: [00:39:13] Oh, I was going to say happy anniversary, Sarah too.
[00:39:15] And and I love that book. Thatβs a great book. I recommend that book to, for, to a lot of folks too. So thank you for writing that book. Thatβs very helpful.
[00:39:22] Frederick Weiss: [00:39:22] Yeah. Speaking of books obviously, you have a well-known book out there that people love, which is let me see if I have an image of it.
[00:39:30] So I had a good pricing design, which is a great book, but I saw a tweet the other day where you were talking about possibly a new book on the horizon. Any, anything you could tell us about that new book, anything at all? I hope Iβm not putting you on the spot.
[00:39:47] Dan Mall: [00:39:47] You are put on the spot. Thatβs okay.
[00:39:48] I can tell you that it will probably be a book, Andy, probably with pages, but yeah, it might be some writing also in it by me, I think.
[00:40:02] Frederick Weiss: [00:40:02] Thatβs it nothing else.
[00:40:03] Dan Mall: [00:40:03] Thatβs what I got.
[00:40:06] Frederick Weiss: [00:40:06] Thatβs perfectly understandable. Just one thought I try to just, edge it out a little bit and see if I could get
[00:40:11] Dan Mall: [00:40:11] something out of you about that, but thatβs fine.
[00:40:13] You might get a gap here and there if you keep poking on it.
[00:40:18] Frederick Weiss: [00:40:18] Cool. The other thing I wanted to talk to you about that I thought was really interesting is the envision app thing that youβre doing with I think itβs with Josh Clark and Brad frost. Iβm not sure when that came out, is that fairly recent?
[00:40:31] Dan Mall: [00:40:31] That was maybe two or three years ago. So I think maybe 2017 or 2018, something
[00:40:36] Frederick Weiss: [00:40:36] around that, Iβm in the past. I find it really interesting because I was going through some of the videos and it was just, this was very insightful. I, at least I thought so. I loved how you went into some of the episodes here the heartache of design here, actually, maybe I should scroll down a little bit here, which is here.
[00:40:54] You guys are, and yeah. So the heartache of design at scale selling the value of design systems, which struck me funny. I wonder is it still difficult to sell the value at this point now? Two years later,
[00:41:09]Dan Mall: [00:41:09] It is difficult. I think itβs difficult for different reasons two years later.
[00:41:12] So I think that, when we made the podcast, or excuse me, we made the videos Selling the idea of design systems was still a thing that we had to do. We helped out a lot of our clients with doing that where like someone in an organization that usually comes up from the design or engineering or product group is I heard about this thing, or I know about this thing.
[00:41:30] Itβs really good, but nobody else here knows about it. So I just need help evangelizing the idea. So a lot of times we would help evangelize the idea of it. Nowadays, we almost get no pushback, from any level of the organization where people go yeah, I know a design system is worthwhile.
[00:41:43] Like I get it. Itβs a good investment for a company. What weβre doing though is when you have that conversation is still difficult and thatβs the thing that people still do poorly. In, in my observation, which is that people what teams try to do is they try to sell it before they made anything.
[00:41:58]And itβs like trying to sell vaporware. So what a lot of teams try and do is they try to say They try to make their case for if we had a design system, hereβs the ROI, here are some examples of other folks that have done well with the design system and they try to sell their leadership on that, but itβs still vaporware.
[00:42:12] Like you havenβt made anything yet. And you havenβt done anything about it. And so itβs hard to sell. Itβs hard to say, if we had this, it would be great. And so do your leadership, would you drop a million dollars for us to, or half a million dollars or $3 million, whatever, however, many millions of dollars or even hundreds of thousands of dollars to even do this.
[00:42:30] And leadership is no, because I donβt know what Iβm buying yet, and I, for what itβs worth, I think thatβs a smart decision. Thatβs what I would say if I were in there in their shoes too. And, and that goes to the kind of counter-intuitive way to make design systems is like you do, as you make a bunch of stuff first, and then you say to your leadership, we did this in a very specific way, and these are just little mini examples of what we could do.
[00:42:53] And we want to try and scale that now. So you basically have to put your picture, youβd make your MVP, and then you pitch to leadership and you go, if you want us to do more of these things, now you just have to do the math. Now. Itβs like the efficiencies that we had on these three small projects, multiply it by the number of teams.
[00:43:08] We have the number of people. We have the number of products we have, and then they start to do the math and go Oh yeah, we could see how that, you know how that goes. And that becomes a much easier sell. So itβs more, itβs still difficult, but itβs difficult for different reasons than when we first made that video series.
[00:43:21] Frederick Weiss: [00:43:21] Yeah. That makes a lot of sense. I could see where somebody would bring that too. Like you were talking about the one things for, directors, but if you could bring that to a C level or a VP and communicate the value and really the bottom line of the cost, what is this going to save?
[00:43:38] How is this going to make us more efficient, right? Yeah, absolutely. Yeah. I wanted to ask you about a few people DMV and they wanted to know more about your day-to-day, what actually you do at super-friendly. We can all guess that, obviously, youβre probably putting these design systems together.
[00:43:56]Youβre organizing with other members of your team. Do you mind just walking us through what that looks like?
[00:44:02] Dan Mall: [00:44:02] Yeah, totally. Iβm a, Iβm pulling up my calendar now to go like, all right whatβs even on my calendar. What have I been doing the last couple of days? I donβt work on projects anymore.
[00:44:09] I havenβt worked on projects in a couple of years. I am probably bad at them at this point. And like a little too salty about client work now. So itβs probably better that I donβt work on projects. So for me, super-friendly is my project. Last year, so like weβve covered earlier.
[00:44:24] Iβm the only employee. And I think a lot of folks are like, Oh, that probably means super friendly as a small crew. Last year we had about 60 people working on super-friendly projects across the year. So itβs like running a 60 person agency except some of the rules arenβt defined yet.
[00:44:37] So my time is generally spent working on super-friendly to figure out, like, how does the model work? How does it scale? How do we pitch? I do some marketing stuff for super-friendly. So yeah, thatβs the stuff that I do. Iβm looking at my, my, my stuff today my calendar today.
[00:44:52] So what I did today was this morning, I had a conversation with a writer whoβs helping me express what super-friendly values are so that we can publish that more and more about how we work. So I talked to her about that. Then, Oh, today I had Every Thursday, we have an, what we call opportunities to call where for every super friend, whether theyβre working on a project or not, we invite everybody to hear about all the leads that we have and what the opportunities are for super-friendly.
[00:45:17] So if anybody wants to work on a project or they want to hear about whatβs going on, we had, we have that open every Thursday. So I did that, today I talked to my co-founder at the arcade. We had a one-on-one on whatβs the vision of this product? Where do we want to go over the next couple of months?
[00:45:30]I talked to my head of operations today because she was like, I have a better way for us to do everything. Iβm like sweet. So she shared with me some diagrams that sheβs been making about what if we did things this way? Iβm like, thatβs awesome. I had a one-on-one after that with our designer at arcade Julia.
[00:45:46]And I did some critiquing with her. And so that was my day. That was my day today. If I were to describe to you my day yesterday, it will look completely different than that, but those are the kinds of things that I do. And most of it is not really, designing much, although I should say today, I designed a new landing page for arcade, to work on with Julia, so I designed like half of it and then handed it off to her to finish up.
[00:46:06]I still do some stuff like that. Itβs kinda random. I donβt know if that helps answer the quiz. Yeah, I think
[00:46:12]Frederick Weiss: [00:46:12] Are you still one of those early, earlier, early-bird people? I canβt get my mind around that because Iβm a night owl, but one of the things I read or saw about the use that you get a lot of your work done between five and seven.
[00:46:24] Is that still true? Does that
[00:46:27] Dan Mall: [00:46:27] resonate? I get up usually around four 30, five oβclock in the morning. I work for about an hour or two before, like getting my kids ready for school and dropping them off at school. And so thatβs my time where Iβm alert, my brain is ready. Itβs Iβve slept.
[00:46:39] I have rest. And my brain is like, cool, letβs go. Letβs do some things. Iβm like, all right, excellent. Nobodyβs tweeting at me. Nobodyβs emailing. Nobodyβs slacking. Nobodyβs that so thatβs the time where Iβm like, all right, ready to go. And I get most of my work done it at that time
[00:46:53]Frederick Weiss: [00:46:53] For the people that say wow how does Dan do all this stuff?
[00:46:56]Is it more just that, itβs part of your lifestyle. Like for example if you want to be a runner, if you run, I run. If you want to run, you canβt miss a day because itβs easy to fall off and then not do it again. You have to live it. And it seems to me like what you described in your schedule there, which is very busy, itβs just, this is just the way you live.
[00:47:15] This is your life is part of an integral part of your life,
[00:47:19] Dan Mall: [00:47:19] right? W with work. I think so. I think itβs relative, right? Cause like itβs surprising to me when somebody is like, Oh, you get so much done because I feel like I admire other people. Iβm like they get so much done.
[00:47:30] So relatively, I donβt get a lot done, but it is relative. So I think part of it is that part of it is just, what your frame of reference is. The other part of it is and I was lucky to learn this I donβt know, maybe 10 years ago in my career, which is thereβs this thing called Parkinsonβs law.
[00:47:45]Do you know Parkinsonβs law? Iβm talking about, Iβm not aware of no, right? Itβs Parkinsonβs law says something to the effect of work expands to the time allotted to do it. Something like that, which is if you give yourself eight hours, if you give yourself eight hours to do a thing, how long is that thing going to take to do probably eight hours?
[00:48:00]If you give yourself four hours to do it, probably take four hours. So I, I believe in the corollary of that too, which is that work contracts to the time that you give yourself to do it. Before in the past, like I remember when I was working at one job. I always thought that okay, in order to do like a concept, round of design, that takes a week.
[00:48:17] And then I remember starting, and this is when I worked at happy cog. We took a week to do design rounds and use them to adjust a design concept. And then when I w when I left happy cog and worked at big spaceship, the first day that I started at big spaceship, they were like, Hey, Dan youβre working on this project now.
[00:48:31]They onboarded me and we want you to do a concept. Iβm like, okay, cool. Like how long do I have to do this? And they were like, Oh, letβs do it at the end of the day. And I was like, Okay. I was used to having a week, but I didnβt want to be the new guy who was like no.
[00:48:43] I want more time. So itβs yeah, of course, I can do it. And you know what I got to do by the end of the day. So it just taught me that work doesnβt have a defined time, like you define the time you time box it. And so Iβve gotten really good at that because Iβve been able to practice that a lot.
[00:48:56]So now I know, if I have an hour to get a Compton like I can do it in an hour. If I have, three weeks to get a comp done, I can do it in three weeks. And so Iβve been able to compress my work into the time that I have, because thatβs the time that I have, having kids, certainly accelerated that as well, where Iβm like, ah, I just donβt have the time that I had.
[00:49:13] So I, my work has to now fit in a smaller box. And every time that happens to me, Iβm like it fit in the smaller box. So with COVID, I stopped working, I would, I usually worked about like 30 to 35 hours a week because of COVID because my kids were home and then figuring out like, who like, is my wife doing homework with them?
[00:49:30] Am I doing homework with them? Is she going to sit with them during the day? Am I going to sit with them during the day? All of that stuff, what I started to do was like, okay, Iβm just not going to work in the afternoon. Cause like I canβt. So I would work in the morning and then I would stop in the afternoon with my wife.
[00:49:43] My wife could work in the afternoon. And so I, my schedule became around like 20 hours a week and you know what, I got the same amount done. So itβs the as, as much as I keep contracting my work, it still gets done. Maybe not to the quality that I want it to, but thatβs always been the case when I had a week to do it.
[00:49:59] It was still not at the quality that I wanted it to be. When I had three weeks to do it. It was still not at the quality that I wanted it to be. So itβs like. I learned to be freer about that stuff and to go Iβm not too worried about the quality of the work. Letβs let that be a later thing.
[00:50:11] I can always iterate my way there letβs, thereβs a time that I have. And so Iβll try to use that wisely.
[00:50:16] Frederick Weiss: [00:50:16] Thatβs excellent advice. Dan, weβre getting right at the end of the show, and as I asked you before we started, if you could play us out a little bit, but first I want to get to obviously weβll put a link in the show notes to all the places where people could find you, which is Danmall.me.
[00:50:30]There is your Twitter account, which goes by your name, Dan mall. I see a pattern here. Use arcade.com and friendly design. systems. All really cool names, which I like a lot. But Iβd love to ask you at the end here if you could provide any final words of wisdom for our audience. So to you.
[00:50:54] Dan Mall: [00:50:54] Oh man. Thatβs the toughest question youβve asked so far? Be kind, I think, to yourselves, to other people the people that you work with, the people that you interact with. I think that we are all guilty at some level of working too hard. And at the end of the day, it doesnβt matter that much, a lot of the stuff that we do, I think that we are lucky, generally as web designers and developers and all that to do this, the things that we do I often have to remind myself that Iβm not saving lives in ways that other people do, and so when I get stressed out like itβs a good way to remain relative, to go what I do is a good choice and a good privilege for me. And what I try to do with that is being kind to myself, give myself breaks, be kind to the team that I have been kind to my family, to all the people that I interact with.
[00:51:34] And I would like it if other people were kind to me too. If anybody interacts with me, please be kind to me as well. I
[00:51:41] Frederick Weiss: [00:51:41] liked that. I think I actually one of the things I saw in your house, not that Iβm looking into windows, but one of them, one of the photos I saw was like a be nice and let people be nice to you.
[00:51:50] one of the golden rule things, right?
[00:51:53] Dan Mall: [00:51:53] Maybe I dunno if that was me. It mightβve been somebody else.
[00:51:56]Frederick Weiss: [00:51:56] No. Itβs you, itβs definitely you itβs in one of your photos, Iβll put a link to it. Cause itβs definitely you. The last thing before we end the show, I just wanted to get in Todd, Libbyβs come in here.
[00:52:05] He wanted to ask you how was the Whoopie pie that came with the lobster roll care package.
[00:52:10] Dan Mall: [00:52:10] It was very good. Iβm not a Whoopie pie fan. Todd was kind enough to send me lobster rolls in the mail because I told him Iβd never had any before. So he sent me a really great care package with some will-be pies and some delicious chips and lobster rolls.
[00:52:25] It was all delicious. Thank you. Thank you, Todd, for all that.
[00:52:28] Frederick Weiss: [00:52:28] Thatβs awesome. And if you donβt mind Dan, again weβre at the show. Do you want to play us out a little bit, a little something on the piano? I know youβve played the piano since you were three years old from my understanding, right?
[00:52:39]Dan Mall: [00:52:39] Yeah. Thatβs right. Yep. I got a panel here. I donβt know how the audio is going to pick up, but weβll try. Iβll give it a
[00:52:42] Frederick Weiss: [00:52:42] shot. Letβs try it out. Yeah, there we go. Dan mall everybody.
[00:53:42] nice. That was really cool, man. Thanks for sharing that with us. I remember when we talked back at event depart, you were telling us how you play the piano since you were three and you enjoyed it and your parents didnβt really force you into learning it, but you just kinda picked it up and you really enjoyed it.
[00:54:00] Dan Mall: [00:54:00] Yeah, thatβs right. And to this day, Iβve got a piano in my office. Whenever I want to take a little break, I try to play a little bit.
[00:54:07] Frederick Weiss: [00:54:07] Yeah. Itβs nice to have that separation to just step away from your screen for a minute and just be a part of the world.
[00:54:12] Dan Mall: [00:54:12] Absolutely. It does a weird thing.
[00:54:14] When I switched between the piano keyboard and the keyboard on my desk. Itβs like my brain doesnβt catch up fast enough. Itβs very trippy.
[00:54:22] Frederick Weiss: [00:54:22] Thereβs no control Z on the piano. Itβs weird. No, none. Dan, thank you so much for sharing your time with us. Time is the most important thing that we could share and really appreciate it really humble.
[00:54:33] Thank you. Thank you. Thank you so much.
[00:54:35] Dan Mall: [00:54:35] Itβs my pleasure. Thank you for having me on the show. Our,
[00:54:37] Frederick Weiss: [00:54:37] our pleasure, honestly some applause from Todd. He very much liked your like youβre playing well. Thanks, everybody for watching. Really appreciate it. And weβll see you next time again. Thanks, Dan.
[00:54:50] Dan Mall: [00:54:50] Bye all.
