The New Warehouse Podcast The 2026 Material Handling Marketing Report: Why Thought Leadership is King
The results are in. We polled the material handling community, and the verdict was overwhelming: 45% of you say Thought Leadership and Content is your #1 marketing priority for 2026.
The "Old School" way of selling in the warehouse—relying solely on spec sheets and cold calls—is fading. As new generations enter the workforce and high-tech solutions like AI and robotics become the norm, the way we build trust has fundamentally changed.
Buyers don’t just want a product; they want a partner who understands the future of the supply chain.
Kevin went live with Ashton Maxfield of Master Plan Communications to discuss these results and how to develop a thought leadership plan for your marketing strategy. Enjoy this previously live episode.
Learn more about Master Plan Communications here: https://masterplancommunications.com/
Learn more about our sponsors here: Ocado Intelligent Automation, MPC & IFS Softeon