In Clear Focus In Clear Focus: Vibe Marketing and AI with Pete Sena
Feb 10, 2026
Pete Senna, Chief AI Officer at Resonance Studio and founder of Digital Surgeons, is a marketing and technology leader focused on AI-enabled creative strategy. He explains vibe marketing and the V.I.B.E. framework. He explores how AI speeds delivery, acts as a creative sparring partner, and creates a short window for competitive advantage. Practical tips on adopting AI and upskilling teams round out the conversation.
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From Demographics To Emotional Pull
- Vibe marketing shifts brand building from demographic push to emotional pull.
- AI lets teams listen to real-time signals and act faster on cultural and emotional trends.
Target Feelings Not Demographics
- Emotions drive choices and cut across demographics, making psychographics more valuable than age or income.
- Target problems and feelings rather than narrow demographic buckets to expand creative opportunity.
Apply The V.I.B.E. Framework
- Use the V.I.B.E. framework: Velocity, Identity, Boundaryless, Emotion to guide campaigns.
- Map emotional journeys and target states to craft emotion-first content that shifts feelings across touchpoints.