Inside Aesthetics Ep 191 Managing & Leading Teams in the Aesthetic Industry | Cassandra Smith & David Segal
Episode 191 hosts Cassandra Smith (Aesthetic business entrepreneur) & David Segal (Our co-host of IA & Aesthetic business mentor)
Cassandra is a returning guest (episodes 5, 24, 29 and 60) and has been David's business partner for over a decade. She originally trained as a Beautician before qualifiying as Dermal Clinician. She then became the co-owner of three laser, skin and injectable clinics with David for over a decade. They sold these clinics in June 2022.
In this episode we do a deep dive into the leadership qualities and team building skills needed to run a sucessful aesthetic business. We analyse Cassandra and David's incredibly successful business partnership to get insights into how they tackled some issues that seem to occur in aesthetic clinics all over the world.
00:00 Introduction 01:03 Meet our Guest Cassandra Smith 04:55 Starting in Aesthetics and Early Career Lessons 10:59 Fixing a Struggling Clinic 18:27 Importance of Leadership and Daily Oversight 26:25 Building Systems and Clinic Structure 33:29 Creating a Strong Team Culture 41:37 Hiring the Right People From the Start 48:53 Managing Staff Motivation and Performance 52:09 Identifying Strengths and Complementary Skills 61:45 Common Team Mistakes and Culture Breakdown 68:49 Becoming Too Dependent on One Injector 76:38 Managing Difficult Staff and Tough Decisions 80:09 Communication and Daily Team Huddles 86:34 Defining Success and Long Term Career Goals 90:43 Final Leadership Lessons and Wrap Up