Novel Marketing How to Get Strangers to Want to Buy Your Book Using Reciprocity (Marketing Psychology)
26 snips
Apr 14, 2021 AI Snips
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Small Gifts Trigger Buying From Strangers
- A classic experiment showed small unsolicited favors (a Coke) made strangers buy significantly more raffle tickets.
- The increase occurred even when recipients overheard rude behavior, proving reciprocity can override liking.
Give Gifts Not Discounts To Trigger Reciprocity
- Sow first: give readers something that truly feels like a gift rather than a discount or transactional exchange.
- Discounts and expected exchanges (like half-price items) don't trigger reciprocity; gifts must feel generous.
Make Your Website A Gift For Readers
- Turn your website into a gift for readers by filling pages with valuable, discoverable resources.
- Thomas offers a free course (Seven Secrets of Amazing Author Websites) as an example of making the site a genuine reader gift.