Armchair Expert with Dax Shepard

Adam Mosseri Returns (Head of Instagram)

38 snips
Feb 25, 2026
Adam Mosseri, head of Instagram and former Facebook product leader, joins to unpack product decisions and platform strategy. He discusses AI in content ranking and safety. Conversations cover creator monetization, authenticity in an AI world, and experiments like tunable algorithms and stories-first feeds. Practical takes on detection, moderation, and how people actually use the app round out the talk.
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ADVICE

Let Users Edit Their Algorithm Preferences

  • Give users transparent controls over their recommendations so they can express changing interests.
  • Instagram's Reels "Your Algorithm" sliders let users see inferred interests and directly remove or add topics (e.g., turn off baby content).
INSIGHT

Authenticate Captures Instead Of Chasing AI Forgeries

  • Mosseri argues industry-wide camera-origin signatures may be more robust than trying to detect synthetic AI content.
  • He suggests manufacturers could embed unforgeable signatures to prove a photo or video was captured, simplifying provenance.
ADVICE

Teach Kids To Ask Who Made Content And Why

  • Teach digital literacy by asking who created content and why, not just whether it's AI.
  • Mosseri tells his kids to evaluate creator incentives and origin to judge trustworthiness.
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