Brands must lead in either price, service, or product; excelling in multiple areas dilutes your edge.\n- Knowing competitors' positions helps identify your unique space to dominate.
insights INSIGHT
Power of Storytelling in Branding
Stories activate emotions and imagination, making your brand memorable and relatable.\n- Clarity, confidence, and consistency in storytelling ensure your message cuts through to your audience.
question_answer ANECDOTE
Motorbike Story Changed Glenn's Mind
Glenn's motorbike story highlights how storytelling creates emotional connection beyond facts.\n- A relatable narrative moved Glenn from logic to action by making the risk real and vivid.
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There’s something innate in us as human beings that responds to stories. That’s why story and storytelling is such a powerful tool for building a company or personal brand.
Nicole Hatherly is a great believer in using the power of story for building a personal or company brand. Her results have been astonishing. On the Dent Podcast this week she shares her secrets for finding and sharing your story for greatest effect. Make sure you have time to take away what you can from this episode. It’s a jam-packed episode full of practical, tangible, brand-building goodness, so make sure you have a pad and pen handy.
For more than 25 years Nicole has been a branding strategist, speaker, commentator and founder of consultancy Brand True North. Her expertise has helped companies stand out from the crowd and truly connect with their prospects and customers.
We delve deep to unearth how Nicole got to where she is, her trials and tribulations, as well as her successes, and what her experiences can teach us all.
Here’s just some of what we get into:
Defining what a brand is
The 7-step strategy for creating your brand true north
Story-selling and the six archetypes for entrepreneurs
Understanding the 12 brand archetypes
Unearthing your brands archetype (it’s personality)
Getting your product or service into the hearts and minds of customers
The importance of your story (Why are you in business?)
Bringing your business to life through your story-selling archetype
Overcoming sales objections with story
How to make your PR and advertising zing with a human face
