Season 2 Episode 17: Trade Spend Problems, Accountant Myths, And Sales At Trade Shows

Do you know what Trade Spend is? Do you know why that $200,000 charge from Whole Foods just got deducted from your account? Well Nikki McNeil, Co-Founder and Head of Deduction Management Services at Vividly, is here to set the record straight. Trade Spend goes deeper than you think and it affects every single aspect of the business for CPG companies. You can't get around it. You can't get under it. But you certainly can misuse it so who better to learn about it from than someone who has worked in CPG companies like Justin's Nut Butter and Lilys? Born out of necessity, hear this Entrepreneur's journey into the unsexy but crucial parts of business and how to succeed through the hardship. The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel. Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame Our guest Guest Name is Nikki McNeil. Nikki McNeil is currently a Co-Founder at Vividly. With over a decade of Accounting in Consumer Packaged Goods (CPG) within food & beverage companies, Nikki has been responsible for managing multi-million dollar trade spend budgets through well-vetted operating processes that arm Accounting departments with accurate deductions processing, accrual formulation, broker commission computations, and dispute resolution. With automation top of mind through the challenges she faced in CPG, she co-founded a leading trade promotion management software, Vividly, which aims to deliver clear value through efficiencies when analyzing trade spend dollars which, for most, is the 2nd largest expense on the P&L. You can find her at... Website: https://www.govividly.com/ LinkedIn: https://www.linkedin.com/in/nikki-mcneil/ Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Podcastify Me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it.

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