Season 2 Episode 9: What's Community Got To Do With It?

Retail is not dead people. It's actually very alive. If 20% of sales are happening across e-commerce, where do you think the rest of those purchases are happening? Yes, it's in an actual store. Brands in the DTC space have had a ton of growth but as those brands mature, retail is the way they can really build legs. 1REC CEO Andrew Neelon joins us on Episode 9 of The Longer Game to talk about just that. Community is at the core of retail and Andrew is helping us better understand how to rebuild communities within the retail space. Looking to grow your brand into retail? This is your episode. The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We’re looking at retail in a whole new way, looking to better understand the future of retail. It’s Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omnichannel. Like what you’re hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame Our Guest's Name is Andrew Neelon. He is the founder and CEO of 1REC, a platform that lowers the barrier to entry for offline retail through Content, Community, and Consulting. Prior to 1REC, Andrew has held leadership roles across various functions including Finance, Growth, Retail, Real Estate, and Strategy. Prior experiences Interior Define, Bonobos, Walmart eCommerce (Digital Consumer Brand portfolio), and Hudson's Bay.

You can find them at... Website: 1rec.co Find them on LinkedIn: linkedin.com/in/andrewneelon Find them on Instagram: @andrewneelon Find them on Facebook: Andrew Neelon Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Podcastify Me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current, and future clients to your show as part of your marketing and sales process sets you apart from your competition, at a time when podcasting is really gaining popularity. Website: https://podcastify.me Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/ Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/ Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ