Procurement’s Moneyball Moment: Turning Data into Competitive Advantage

In this episode of Executive Edge, Greg sits down with Jacob Gorm Larsen, a globally recognized leader in digital procurement and founder of Moneyball CPH. Jacob’s career began at Maersk, where he spent nearly two decades pioneering e-auctions and building one of the most advanced digital procurement programs in the world, executing more than 10,000 auctions across industries and regions.

Jacob shares the story behind his journey from early experiments with e-sourcing during the 2008 financial crisis to leading a global center of excellence that redefined how companies approach competitive bidding. He reflects on the evolution of e-auctions, the misconceptions that still surround them, and the lessons learned about trust, fairness, and market design.

Now, through Moneyball CPH, Jacob helps organizations unlock greater value through data-driven sourcing and optimization. He and Greg explore the intersection of technology, game theory, and human behavior, and discuss why in a world obsessed with innovation, mastering the basics has become the new measure of excellence.