Indie Writers Club 062 - News from AuthorNation Vegas
12 snips
Nov 7, 2025 James reports from AuthorNation, sharing insights on a recovering indie market and the rapid adoption of AI in publishing. The discussion includes AI's impact on advertising dynamics, targeting problems, and the emerging needs for clear product packaging. Amidst the talk of scams targeting authors, they offer practical advice on spotting fraudulent outreach. The duo also explores the potential of AI voice tools and emphasizes the importance of human creativity alongside technology. With a nod to digital nomad life, they brainstorm productive retreats for authors.
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Prepare For AI-To-Level-Up Ad Skills
- Expect AI tools to lift below-average ad managers to a higher performance level and raise the baseline.
- Consider specialising or hiring services to manage AI-driven ad automation for competitive advantage.
Meta Ads Sometimes Hit The Wrong Audience
- Cara shares mis-targeting from Meta where her Facebook reels reached older men who weren't her audience.
- She worries AI optimises engagement metrics but can still deliver wrong audiences despite high interaction.
Make Your Book Package Crystal Clear
- Make your book product data and copy crystal clear because AI targeting will increasingly use your package to find readers.
- Use obvious covers, titles, and blurbs that state genre and key attributes rather than ambiguous creative imagery.
