2Bobs—with David C. Baker and Blair Enns To Standardize or Customize
75 snips
Jan 29, 2025 The discussion dives into the tug-of-war between standardization and customization in creative services. Blair shares insights from his writing journey, revealing the complexities of productizing while meeting unique client needs. RFPs are scrutinized, uncovering how they can undermine creativity. The hosts explore emotional hurdles in pricing tailored solutions and examine innovative pricing strategies. A framework for integrating standard processes while allowing for customization is proposed, illustrating the delicate balance necessary for success.
AI Snips
Chapters
Books
Transcript
Episode notes
Model Considerations
- Consider your delivery and pricing models: customize or standardize both.
- These four options present trade-offs; choose what suits your business best.
Lucrative Pricing Model
- Value-based pricing, pricing the client, not the service, is powerful.
- Combining standardized delivery with customized pricing can be highly lucrative.
Multiple Agency Models
- Recognize that different agency business models exist beyond customization.
- Productization with niche targeting can be highly profitable.
