Open For Business Batik Boutique: From ‘Naive’ Side Hustle to 7-Figure Biz
How does an American expat become the founder of Malaysia's only B Corp-certified batik brand? For Amy Blair, what started as a project to help one woman has grown into Batik Boutique, a multi-million ringgit social enterprise on a mission to take Malaysian heritage to the world.
Founder and CEO Amy Blair joins us to share her 12-year journey. She discusses how she navigated criticism as a foreigner in a heritage craft, the strategic pivot during the pandemic that transformed her business, and her vision for building a premium, global brand.
We discuss:
The 12-year journey of building a premium social enterprise.
Navigating the challenges of being an expat founder in a heritage craft.
How a pivot to face masks during COVID-19 unlocked their now best-selling apparel line.
The importance of B Corp certification for global brand building.
Their growth strategy to hit RM7 million in revenue and expand internationally.
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