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AGM Unscripted: Goldman Sachs' Michael Bruun - Driving Value in Private Equity Through Network and Innovation

Feb 13, 2026
Michael Bruun, Global Co-Head of Private Equity at Goldman Sachs Asset Management, a long-tenured dealmaker focused on buyouts and growth. He discusses how value creation now depends on operational playbooks and resource battles. He explores data and AI as central margin drivers. He highlights Goldman’s network, cross-firm collaboration, and practical programs like a CEO AI Academy.
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ADVICE

Assess Data And AI Before You Buy

  • Diagnose a target's data hygiene and tech stack immediately and decide if AI is a disruptor or enabler for that business.
  • Invest in AI capability when it enables growth or margin expansion, and avoid assets likely to be disrupted.
INSIGHT

AI Unlocks Margin And Revenue Upside

  • AI can boost margins and improve customer experience, unlocking both cost and revenue upside across B2B and B2C.
  • It also enables new product insights and expanded business models beyond traditional optimization.
INSIGHT

Four Pillars Of Goldman’s PE Edge

  • Goldman leverages four core advantages: network, insights, value-creation capabilities, and alignment.
  • The firm's private equity playbook tailors those advantages to sector and strategy rather than a one-size-fits-all approach.
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