32:[Finance] Profit First - Mike Michalowicz| 4 Keys to Making more Profits without working more

- How to make your business a cash generating machine rather than a cash eating monster? - Parkinson's law - The idea that When a resource is made available, we consume it all. And it is the same with our own money - Why it is much easier to lose weight if we start using a smaller dinner plate and how we need to treat our money the same way? - Why logic does not work when it comes to money and what to do about it?