Good Content with Shannon McKinstrie

How You’re Going to Become Really Good at Content Creation in 2026 (Part 1)

30 snips
Nov 25, 2025
Unlock your content creation potential just in time for the holiday rush! Discover relatable storytelling techniques that resonate with your audience, whether you're promoting a product or offering a service. Learn how to use scenario-led hooks to drive engagement and boost brand partnerships. Even small accounts can go viral with the right approach! Plus, get a must-try ChatGPT prompt to ignite your creativity with tailored content ideas. It's all about making content feel personal and effortless!
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ANECDOTE

Dentist's Viral Flossing Reel

  • A dentist posted "POV, you're feeling too tired to floss tonight" and then raised stakes about preventing Alzheimer's.
  • The five-second B-roll of flossing earned thousands of likes and shares because it mirrored a common moment.
ADVICE

Use Travel Hooks To Trigger Curiosity

  • Share relatable trip finds and packing ideas to trigger curiosity and saves.
  • Use hooks like "Things I bought on my recent trip that you'll use and wear on repeat" to attract engaged viewers.
ADVICE

Paint Desire-Driven Situations

  • Paint a clear desire-driven situation like "You don't feel like cooking but still want a home-cooked meal."
  • Use short, emotional hooks to make viewers recognize themselves and engage immediately.
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