Jeff Lienhart, adidas golf President, joins Sports Business Radio to discuss the growth of the golf brand and how adidas Golf is preparing for The Masters in Augusta this week. An insightful look at how a major golf brand works with its athlete endorsers, the preparation that goes into a major golf tournament and how far in advance the planning begins. adidas Golf’s stable of athlete endorsers includes Collin Morikawa, Ludvig Åberg and Rose Zhang.

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Jeff Lienhart, adidas Golf President