Brand Growth Heroes The Secret Maths Formula YOU Need To Scale Your CPG Brand with Dr. James Richardson of Ramping Your Brand
What if I told you that there is a mathematical formula that separates those brands that scale really quickly and those brands that just tick along nicely? Well, there is one. I wish I had found out about it 25 years ago, but today the guest that we've got on the show (all the way from the USA) has studied this IN DETAIL, and comes on the show today to help YOU learn all about it.
***If you like this episode and learn from it, PLEASE share it with a fellow founder or colleague, subsrcibe or folllow the show, and leave a review - it makes a real difference to us at Brand Growth Heroes**
Dr James Richardson, author of 'Ramping Your Brand - How to Ride the Killer CPG Growth Curve', unpicks this maths for the first time, giving you the formula to help your brand scale like the enormous skate ramp brands in the USA.
Ramping Your Brand (2nd Edition) - Dr. James Richardson's book on scaling premium CPG brands Dr. Richardson has lowered the price of the UK paperback from £18 to £9.99 until March 10
What You'll Learn in This Episode
The Premium Pricing Trap - Why founders face unit economics that are 10-15x worse than big CPG companies (and why you can't avoid it)
The 6-10% RoS Rule - The specific monthly growth rate in same-store sales that creates exponential "skate ramp" growth
The Heavy User Strategy - Why your first $10-25M requires a completely different customer acquisition approach than Byron Sharp's mass market playbook
Distribution vs. Velocity - How to layer exponential velocity growth on top of linear distribution expansion
The Founder Evolution Journey - The #1 reason investors take over brands (and it's not what you think)
Early Fan Research - How to identify and replicate your "Gonzo fans" without spending a fortune on market research
The Danger of Slow Growth - Why growing too slowly can be just as fatal as not growing at all when you're undercapitalised
Useful Links
Connect with Dr James Richardson on LinkedIn: https://www.linkedin.com/in/premiumgrowthsolutions/
Ramping Your Brand (2nd Edition) - Dr. James Richardson's book on scaling premium CPG brands Dr. Richardson has lowered the price of the UK paperback from £18 to £9.99 until March 10
Website: https://www.premiumgrowthsolutions.com/
Podcast: Startup Confidential (available on YouTube, Apple, Spotify)
***If you like this episode and learn from it, PLEASE share it with a fellow founder or colleague, subsrcibe or folllow the show, and leave a review - it makes a real difference to us at Brand Growth Heroes**
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Thanks to Brand Growth Heroes’ podcast sponsor - Joelson, the commercial law firm
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If you're a founder, you already know how much of your energy goes into building the perfect product, creating standout branding and connecting with your consumers.
But don’t forget that scaling a CPG business also comes with a maze of legal complexities that can make or break your business journey. From contracts, term sheets and regulatory compliance to protecting your brand's intellectual property as you expand, it's essential to get it right.
And that starts with the right legal partner.
So we're thrilled to introduce you to Joelson, a leading commercial law firm that specialises in guiding the founders of scaling CPG brands, as Brand Growth Heroes' sponsor.
With long-term relationships with clients like Little Moons, Trip, Eat Natural, Bear Graze, and Pulsin, Joelson is also famous for advising the innocent founders in their landmark sale to Coca-Cola! As a female team, we are especially impressed by Joelson's commitment to championing female founders in CPG.
Not many law firms are also BCorps, nor do they specialise in helping founders navigate the legal challenges of scaling without stifling the creativity and momentum that got you here in the first place. So thanks, Joelson—we’re delighted to have you on board for the second year running.
If you'd like to get in touch to find out more, why don't you drop them a line at hello@joelsonlaw.com
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Thanks to our Sound Engineer, Gyp Buggane, Ballagroove.com and podcast producer/content creator, Kathryn Watts, Social KEWS.