Ep 371: The BIGGEST Mistake we See with Amazon Ads + Strategies to Reduce Returns! | AKNF

14 snips

Jan 19, 2024

Learn how to structure your Amazon Ads campaigns correctly to reduce returns. Discover the importance of breaking out branded terms from broad campaigns, optimizing product listings, and harnessing the power of customer reviews. The podcast also includes banter about Jeff Bezos, extreme anti-aging, and Mark Zuckerberg's unusual projects.

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ADVICE

Audit Branded Spend Separately

Pull your search term reports for the last 65 days and filter for branded keywords and ASINs to see true branded vs non-branded performance.
Subtract branded spend and sales to reveal real prospecting ROI and fix campaign structure with negatives.

INSIGHT

Segmentation Lowers Overall ACOS

Segmenting branded and non-branded reveals where efficiency and scale opportunities actually live.
Scaling non-branded spend typically lowers total ACOS because generic keywords bid lower than branded terms.

ADVICE

Negate Brand Terms From Prospecting

Use negative keywords to remove brand terms from broad and phrase match campaigns so prospecting can scale independently.
Run dedicated exact-match branded campaigns with higher bids to control branded spend and bidding efficiency.

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