This week on The Lazy CEO Podcast, Jane sits down with Australian entrepreneur, content creator, and founder of Fayt The Label, Brittney Saunders.

Brittney has built one of the most engaged communities in Australian fashion, turning her personal platform into a multi-million-dollar retail brand with both online and physical stores across the country.

In this episode, they dive into:

How Brittney built Fayt The Label from the ground up.
Why community building and customer events beat traditional influencer marketing for her brand.
The pros and cons of brick-and-mortar versus e-commerce-only.
How she balances growing a personal brand while scaling the business.
The mindset every entrepreneur needs to make it big in 2026.

Connect with us:Follow The Lazy CEO podcast: @thelazyceo_podcast @thelazyceopodStay updated with Jane Lu: @thelazyceoConnect with Brittney Saunders: @brittney_saunders Follow Fayt The Label: @faytlabelCheck out Brittney's Podcast!: @bigbusiness_podcast

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#139 Fayt The Label: Brittney Saunders’ Playbook for Community-Driven Brand Building