Battle Ready with Father Dan Reehil

Battle Ready a Radio Maria Production - Episode 02-18-26 - Special Guest Alex Jones of the Hallow App

Feb 18, 2026
Alex Jones, CEO and co-founder of the Hallow prayer app, talks about scaling digital evangelization and surprising audience trends. He describes immersive Lent and Advent 40-day challenges, habit-building through daily storytelling, and risks around AI voice impersonation. They also share stories of spiritual conversions, tech outages, and learning to surrender metrics and mission to God.
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INSIGHT

Prayer App Growth Reaches New Audiences

  • Hallow has grown explosively among young people and non-Catholics, showing prayer apps can reach beyond tradition.
  • Alex Jones credits this growth to God and to content that invites deep, habitual prayer.
ADVICE

Use Seasonal 40-Day Challenges

  • Structure seasonal 40-day challenges (Advent/Lent) to build daily prayer habits and engagement.
  • Use storytelling and serialized content so users return each day and form a routine.
ANECDOTE

Launches Met With Unexplained Disruptions

  • Launch days often face technical attacks and unexplained audio corruption that the team interprets as spiritual retaliation.
  • Alex says the team responds with protection prayers and increased surrender to God's will.
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